Critical Mass Radio Show

Episode 1150 - Critical Mass Radio Show - October 3, 2018 Dr. Michael Solomon

October 3, 2018

In a postmodern world in which each person's reality is shaped by social class, gender identity, culture and lifestyle choices -- many categories are no longer relevant. So how can marketers understand the "new consumer"? Dr. Michael Solomon joined us to discuss his book Marketers, Tear Down These Walls! Liberating the Postmodern Consumerand how to break down the walls and liberate the "postmodern consumer."