In a postmodern world in which each person's reality is shaped by social class, gender identity, culture and lifestyle choices -- many categories are no longer relevant. So how can marketers understand the "new consumer"? Dr. Michael Solomon joined us to discuss his book Marketers, Tear Down These Walls! Liberating the Postmodern Consumer, and how to break down the walls and liberate the "postmodern consumer."
October 3, 2018