{"store":{"baseInfo":{"podcastTitle":"Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show","slug":"criticalmassbusinesstalkshow","podcastDescription":"Ric Franzi hosts the Critical Mass Business Talk Show, Orange County’s longest-running business talk show. It explores topics of interest to SMB owners, entrepreneurs, and non-profit leaders in Southern California and beyond.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme_1200x628.jpg?s=a1c5dfca415add278820e595fab05034&e=png","podcastUrl":"https://podcast.criticalmassforbusiness.com","podcastCanSearched":true,"feedUrl":"https://podcast.criticalmassforbusiness.com/feed.xml","theme":"waves","podcastDeepLink":"https://www.podbean.com/pw/pbblog-f4jd3-24e43?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":5,"gmtAdjustment":"GMT-08:00","useDaylightTime":1,"value":-8,"text":"(GMT-08:00) Pacific Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Los_Angeles"},"podcastDownloads":null,"totalEpisodes":1601,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Ric Franzi | Critical Mass Business Talk Show","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-f4jd3-24e43-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-f4jd3-24e43?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/7JOpEogedgUaeJeyZOaDT9","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ebd02998-6e53-4ee2-9681-1fb7cf2fefff","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3322867","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/critical-mass-business-talk-sh-130109","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Arial"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#3A61B9"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#FFFFFF"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/dygxww/Screen_Shot_2021-10-17_at_90605_PMe2079610-0cd5-d2b4-c30d-6131cb37c7a2.png"},{"id":"BackgroundImageForMobile","val":null}],"page-header":[{"id":"PageHeaderTextColor","val":"#000000"},{"id":"PageHeaderBackgroundColor","val":"#1A649F"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":100},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#FDF6F6"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/GYA2jhMGSe7","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-YeD7NixYugY","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright © 2025 Ric Franzi. All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["\r\nvar _gaq = _gaq || [];\r\n_gaq.push(['_setAccount', 'UA-34603984-1']);\r\n_gaq.push(['_trackPageview']);\r\n(function() {\r\nvar ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;\r\nga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';\r\nvar s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);\r\n})();\r\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://podcast.criticalmassforbusiness.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69b57b5c","clientSignature":"06a12a19e7ed930297da691c31398455","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb7059203-idy24","episode":{"id":"pb7059203","idTag":"idy24","title":"Episode 1005 - Critical Mass Radio Show June 6, 2017 Cheryl Einhorn","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog151107/CMLOGO_512.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog151107/CMLOGO_512_1200x628.jpg?s=460e68c95e7854730e71c2414e67d36d&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog151107/CMLOGO_512.png","previewContent":null,"content":"

$\"cheryl_einhorn.jpg\"$

Making sound decisions to complex problems can get quite overwhelming. Author Cheryl Einhorn breaks decision making into four steps called “AREA.” Her latest book, Problem Solved, goes over how we can implement the four step method to make better decisions.

","publishTimestamp":1496988649,"duration":1366,"mediaUrl":"https://mcdn.podbean.com/mf/web/4pk565/Critical-060617-Cheryl.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-idy24-6bb703","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-idy24-6bb703","transcriptUrl":null,"permalink":"/e/episode-1005-critical-mass-radio-show-june-6-2017-cheryl-einhorn/","downloadLink":"https://www.podbean.com/media/share/pb-idy24-6bb703?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-idy24-6bb703","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fpodcast.criticalmassforbusiness.com%252Fe%252Fepisode-1005-critical-mass-radio-show-june-6-2017-cheryl-einhorn%252F&rts=45c01a713a909fed701c5b23677c29cf39154abf","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb7059203","idTag":"idy24","title":"Episode 1005 - Critical Mass Radio Show June 6, 2017 Cheryl Einhorn","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog151107/CMLOGO_512.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog151107/CMLOGO_512_1200x628.jpg?s=460e68c95e7854730e71c2414e67d36d&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog151107/CMLOGO_512.png","previewContent":null,"content":"

$\"cheryl_einhorn.jpg\"$