{"store":{"baseInfo":{"podcastTitle":"Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show","slug":"criticalmassbusinesstalkshow","podcastDescription":"Ric Franzi hosts the Critical Mass Business Talk Show, Orange County’s longest-running business talk show. It explores topics of interest to SMB owners, entrepreneurs, and non-profit leaders in Southern California and beyond.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme_1200x628.jpg?s=a1c5dfca415add278820e595fab05034&e=png","podcastUrl":"https://podcast.criticalmassforbusiness.com","podcastCanSearched":true,"feedUrl":"https://podcast.criticalmassforbusiness.com/feed.xml","theme":"waves","podcastDeepLink":"https://www.podbean.com/pw/pbblog-f4jd3-24e43?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":5,"gmtAdjustment":"GMT-08:00","useDaylightTime":1,"value":-8,"text":"(GMT-08:00) Pacific Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Los_Angeles"},"podcastDownloads":null,"totalEpisodes":1601,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Ric Franzi | Critical Mass Business Talk Show","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-f4jd3-24e43-playlist","language":"en","sensitivitySessionExpireTime":3600,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-f4jd3-24e43?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/7JOpEogedgUaeJeyZOaDT9","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/ebd02998-6e53-4ee2-9681-1fb7cf2fefff","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3322867","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/critical-mass-business-talk-sh-130109","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Arial"},{"id":"SecondaryFont","val":"Open Sans"},{"id":"PlayerColor","val":"#3A61B9"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://www.podbean.com/images/favicon.ico"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#FFFFFF"},{"id":"BackgroundImage","val":"https://mcdn.podbean.com/mf/web/dygxww/Screen_Shot_2021-10-17_at_90605_PMe2079610-0cd5-d2b4-c30d-6131cb37c7a2.png"},{"id":"BackgroundImageForMobile","val":null}],"page-header":[{"id":"PageHeaderTextColor","val":"#000000"},{"id":"PageHeaderBackgroundColor","val":"#1A649F"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":100},{"id":"EpisodeStats","val":"hide"}],"navigation":[{"id":"NavigationFontColor","val":"#FDF6F6"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/GYA2jhMGSe7","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-YeD7NixYugY","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer1"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright © 2025 Ric Franzi. All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":["\r\nvar _gaq = _gaq || [];\r\n_gaq.push(['_setAccount', 'UA-34603984-1']);\r\n_gaq.push(['_trackPageview']);\r\n(function() {\r\nvar ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;\r\nga.src = ('https:' == document.location.protocol ? 'https://' : 'http://') + 'stats.g.doubleclick.net/dc.js';\r\nvar s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);\r\n})();\r\n"],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"http://podcast.criticalmassforbusiness.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69b59e9f","clientSignature":"a82dc87ea7e79d4decaa26738bb55d8a","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb842345-itewf","episode":{"id":"pb842345","idTag":"itewf","title":"Critical Mass November 11, 2009","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme_1200x628.jpg?s=a1c5dfca415add278820e595fab05034&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme.png","previewContent":null,"content":"

$\"CriticalMass-Badge-FINAL.jpg\"$

\r\n\r\nDr. Chiranjeev Kohli, Professor California State University Fullerton discusses the importance and impact of brand identity for a business regardless of the firm's size","publishTimestamp":1258214572,"duration":1918,"mediaUrl":"https://mcdn.podbean.com/mf/web/2edpc2/CriticalMassKohli1stGuest11-11-09.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-itewf-cda69","likedCount":null,"deepLink":"https://www.podbean.com/ew/pb-itewf-cda69","transcriptUrl":null,"permalink":"/e/critical-mass-november-11-2009/","downloadLink":"https://www.podbean.com/media/share/pb-itewf-cda69?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":0,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-itewf-cda69","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fpodcast.criticalmassforbusiness.com%252Fe%252Fcritical-mass-november-11-2009%252F&rts=8869a3e5b0521885038ad833d1afc11e3dbdebec","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb842345","idTag":"itewf","title":"Critical Mass November 11, 2009","logo":"https://pbcdn1.podbean.com/imglogo/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme_1200x628.jpg?s=a1c5dfca415add278820e595fab05034&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/151107/Screen_Shot_2021-11-08_at_94241_AM7wmme.png","previewContent":null,"content":"

$\"CriticalMass-Badge-FINAL.jpg\"$