Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Are you a millennial looking to expand your business network? Jan Slater, creator of CareerConnection.me joined us in the studio to talk about how she created this idea of an online community for young professionals to network and connect with each other.

Scott Diener of Scooters Jungle joined Critical Mass in the studio to talk about the success of his business franchise and why sometimes opening up a franchise could be a better option than opening up a traditional business. Are you a millennial looking to expand your business network? Jan Slater, creator of CareerConnection.me joined us in the studio to talk about how she created this idea of an online community for young professionals to network and connect with each other. 

Linda Strand and Mari Kurtz, both successful business owners representing women business leaders in the construction industry, share their inspiring stories and insights.  Our two guests join Critical Mass to talk about how they got into the industry and how they approach their role as a female leaders in the market and in business as a whole. Linda is the CEO of Independent Energy Solutions; check out her business at http://www.indenergysolutions.com/.  Mari is the CEO of Cal Pac Sheet Metal and you can find her at http://calpacsheetmetal.com/.

Darcie Harris joins Ric in the studio to talk about how she is helping women CEO's and entrepreneur to grow their business through effective training and speaking strategies geared specifically towards women in business. 

Ankur Patel, founder of Letap Consultants joined Critical Mass to talk about information and security risk management. What is it and how can middle market businesses protect their companies valuable data and information? 

Eric Gildenhuys, CEO of Rezultant is back on our show to share with us more insight on how to improve on the sales process and create more business growth and revenue. Ankur Patel, founder of Letap Consultants joined Critical Mass to talk about information and security risk management. What is it and how can middle market businesses protect their companies valuable data and information? 

Rod Trujillo, founder and CEO of International Rubber Products, joins our show to talk about the companies mission and engineering approach.  Hear his story and get inspired by his success as he talks about the principle that guides his organization.  Look them up at  www.irpi.com .

Want to demystify the branding process for your business?  Liz Papagni joins us in the studio to talk about how her firm is helping middle market companies strategically brand their company. Learn more about her company at  http://marketingiw.com/ .

Alex Angulo and Chris Clark, from the SMART (Support Music and Arts) Foundation, joins the show to talk about how the SMART foundation is working to ensure every child has access to music and arts education in Orange County. Alex also talks about being a member of the Jazz Execs and some of the upcoming events and performances by the Jazz Execs. They would love to hear from you! Look them up at www.smartfoundation.org. 

KJ, the founder of Smart Phone Trainers joined our studio to talk about how businesses can use their smart phones for more effective business productivity. Statistics say that average users and business owners are only using 5% or less of their smart phone capabilities. Smart Phone Trainers helps business owners fully utilize the capacity of their smart phone to grow their business. 

Managing Parnter at NienowTierney, Paul Nienow joined Ric in the studio to talk about how his firm is helping CEO's and executives of middle market businesses with developing long term objectives and strategies to facilitate critical business decisions in the growth of their company. KJ, the founder of Smart Phone Trainers joined our studio to talk about how businesses can use their smart phones for more effective business productivity. Statistics say that average users and business owners are only using 5% or less of their smart phone capabilities. Smart Phone Trainers helps business owners fully utilize the capacity of their smart phone to grow their business. 

President and CEO at Open Plan Systems, Dean Williams joined our program to talk about how his firm is providing middle market businesses with high quality, low cost and environmentally friendly office furniture.Eric McKay, founder of the Hardywood Park Craft Brewery in the Richmond, Virginia area joined the show to share with us some of the popular growth trends in local micro breweries and what the future holds for his business. 

Alex Angulo and Chris Clark, from the SMART (Support Music and Arts) Foundation, joins the show to talk about how the SMART foundation is working to ensure every child has access to music and arts education in Orange County. Alex also talks about being a member of the Jazz Execs and some of the upcoming events and performances by the Jazz Execs. They would love to hear from you! Look them up at www.smartfoundation.org.

Eric McKay, founder of the Hardywood Park Craft Brewery in the Richmond, Virginia area joined the show to share with us some of the popular growth trends in local micro breweries and what the future holds for his business. 

Richard Munro, Managing Director at Newport Board Group, dives into how his business offers a 360 degree approach to helping CEOs run middle market firms in Orange County.  His vast experience and expertise shines in this interview. To find out more, check out www.newportboardgroup.com.

Managing Partner at Haskell & White,  Wayne Pinnell joined Ric in the studio to talk about how his firm is helping middle market businesses capitalize on the latest financial opportunities, gain credibility and become more consistent on how they handle their books. 

From the University of Phoenix Southern California, Kendra Angier, Campus Vice President and Scott Bluemel, Lead Faculty Area Chair joined our special guest host Azia Celestino in the studio to talk about the university's Thought Leadership Series. Critical Mass Radio Show host Ric Franzi also speaks with some attendees from the university's Megatrends Leadership Series. 

Executive Director of Dominion Resources Innovation Center, William Daughtrey joined our program from the Richmond, Virginia area to talk about how his firm helps entrepreneurs and start up companies thrive into growing successful businesses. Dominion Resources Innovation Center empowers entrepreneurs and business owners through experiences, resources and a collaboration of networks. From the University of Phoenix Southern California, Kendra Angier, Campus Vice President and Scott Bluemel, Lead Faculty Area Chair joined our special guest host Azia Celestino in the studio to talk about the university's Thought Leadership Series. Critical Mass Radio Show host Ric Franzi also speaks with some attendees from the university's Megatrends Leadership Series. 

Ted Margison, Senior Consultant at Lighthouse Consulting Services joins our program to talk about middle market companies can grow their business through effective sales management practices.  For more information, check out his website at http://lighthouseconsulting.com/.

Our special guest on Critical Mass Radio Show Orange County Sheriff and coroner Sandra Hutchens joined us in the studio to give our audiences a little overview of the Orange County Sheriffs Department and how she got her career started in law enforcement. Sandra also talks to us about one the the departments programs called "The Great Escape." 

Donnie Gupton, co-owner of Precision Flooring in San Jose, CA joined our Coast to Coast show to talk about how his family owned and operated business has continued its success in the industry through quality customer service. 

Chuck Kiskaden, president and CEO of Health Benefits Advisers joins the program to help middle market companies understand their health care needs and how it can effect their business. Listen to this insightful interview about our health care system and check out Health Benefits Advisors at http://www.healthbenefitsadvisors.com/.

Peter DiGiammarino, principal at IntelliVen joined Critical Mass Radio Show as our special guest to talk about his new book "Manage to Lead: 7 Truths to help you Change the World." Peter also talked about his experiences working with CEO peer groups and how he believes that CEO's and executives of middle market companies can prosper and gain valuable knowledge from these organizations. 

Are you craving Mexican food, but looking for a healthier alternative? Carlos and Blanca Martinez, owners of Urban Cactus joined us in the studio to talk about their unique restaurant concept of healthy Mexican cuisine. Carlos and Blanca talk about their experiences and challenges they faced when opening up their new business.

From the Whimsical World of Sheri Fink, author Sheri Fink returned to our studio to talk about her latest business venture and how she plans to further expand her brand and her message of self esteem and self confidence. Are you craving Mexican food, but looking for a healthier alternative? Carlos and Blanca Martinez, owners of Urban Cactus joined us in the studio to talk about their unique restaurant concept of healthy Mexican cuisine. Carlos and Blanca talk about their experiences and challenges they faced when opening up their new business. 

Cheryl Klem from Human Capital Partners joins our show to talk about how her firm is helping middle market companies create cost effective HR solutions that can help maximize their investment and ultimately their business revenue.

Want to avoid having confidential business information stolen by ex-employees? Attorney and associate at Wellman & Warren LLP, Anabella Bonfa joined our program to talk about how her firm is helping middle market companies avoid losing valuable business data. 

Why do the best people always leave? Marcie Glenn, CEO of Another Source returned to the hot seat on Critical Mass Radio Show to discuss some "real life" recruitment and staffing issues that many middle market companies are confronted with. Want to avoid having confidential business information stolen by ex-employees? Attorney and associate at Wellman & Warren LLP, Anabella Bonfa joined our program to talk about how her firm is helping middle market companies avoid losing valuable business data. 

Chris Bull, Managing Partner at McDermott & Bull joins us in the studio to talk about why middle market companies should work with a retained search firms and how they differ from other forms of recruitment.  Visit their website athttp://www.mbsearch.com/.

Author of the book Dr. Deane Waldman joins Critical Mass Radio to talk about the hidden issues and this "cancer" in today's current health care system through his latest book "The Cancer in Healthcare." Order is new book http://thecancerinhealthcare.com/  Check out his website at http://deanewaldman.com/. 

Bob Giberson, CEO of Peaklogix joined our Coast to Coast show from the Richmond, Virginia area to talk about how his firm helps manufacturing companies by creating solutions that integrate the flow of material goods and information to increase productivity and maximize efficiency. Bob also discusses some examples of material handling solutions that middle market companies should consider implementing into their business. 

CEO of Women Helping Women, Janie Wolicki joined Critical Mass Radio show for a special non-profit segment to talk about the organizations latest event, the Employment Breakfast on October 11, 2014. Women Helping Women serves the needs of both men and women through employment services that help empower them to achieve economic success and financial stability. 

President of Executives Unlimited, Tomilee Gill joined our studio to talk about how her firm is helping middle market companies find the right leaders for their business. Tomilee discuss what factors companies should considered when working with an executive search firm to find the right candidate to fit the needs of the company. CEO of Women Helping Women, Janie Wolicki joined Critical Mass Radio show for a special non-profit segment to talk about the organizations latest event, the Employment Breakfast on October 11, 2014. Women Helping Women serves the needs of both men and women through employment services that help empower them to achieve economic success and financial stability. 

Critical Mass Radio Show present its latest LIVE radio installment called the Speaker Series. This months topic discusses how middle market companies can use outsourcing as a business growth strategy. Our special events producer Azia Celestino hosted the panel of special guests which included: Jack Abbott, owner of JBA & Associates; Barbara Barcon, finance executive an independent consultant; Nina Woodard, president of Nina E. Woodard and Associates; Jason Locklin, founder and CEO of Environmental Consulting Firm; and Bruce Oliver, Brandman University professor, Ethics and Sustainability.

Critical Mass Non-Profit Radio Show present our special guest host Genese Davis filling in for Ric Franzi. Co-founders Tatsuya Fushimi and Ryan Okita from GetUp8, joined Genese in the studio to talk about their passion for the organization GetUp8. Tatsuya and Ryan also talk about GetUp8's upcoming fundraiser called The Auction on October 11, 2014. 

Critical Mass Radio Show host and business expert Ric Franzi interviews Cheryl Klem from Human Capital Partners. They talk about how her firm is helping middle market companies create cost effective HR solutions that can help maximize their investment and ultimately their business revenue. 

Co-Chair of the Corporate and Securities Practice at Stradling Law, Mark Skaist joined our studio to discuss some of the latest SEC rules and regulation that many CEO's and executives of middle market companies need to know for raising capital. Mark also talks about other alternative ways to raise capital such as the issue of crowd funding

Owner of Michael Manoogian Logo Design, Michael Manoogian joins our radio program to talk about how he got started in the business and how the evolution of technology has played a role in the industry and his business.Co-Chair of the Corporate and Securities Practice at Stradling Law, Mark Skaist joined our studio to discuss some of the latest SEC rules and regulation that many CEO's and executives of middle market companies need to know for raising capital. Mark also talks about other alternative ways to raise capital such as the issue of crowd funding. 

Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Winery joined our host Richard Franzi in the studio to talk about how they launched their successful winery into the market through a unique business strategy. The couple also chatted with our host about their latest book The Barefoot Spirit.

Managing Partner at Consult2Hire, Kevin Corbett joined our program to talk about how his firm is helping middle market companies in the Richmond, Virginia area create staffing solutions for their business. Consult2Hire uses various e-business solutions as well as enterprise application solutions to address the needs of their clients. Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Winery joined our host Richard Franzi in the studio to talk about how they launched their successful winery into the market through a unique business strategy. The couple also chatted with our host about their latest book The Barefoot Spirit. 

Looking to use SEO to help grow your business? Steve Kinney, president of Search Optimizers joined our show to talk about the top five ways CEO's and executives of middle market companies can utilize SEO strategies to help grow their business.

President and CEO of Executive Next Practices Institutes and NextWORKS, Scott Hamilton comes back to Critical Mass Radio to talk about ENP's expansion and share some of the next practice ideas being generated by the community of executives. Scott also talks about his NextWORKS business, a strategy and business alliance firm. Looking to use SEO to help grow your business? Steve Kinney, president of Search Optimizers joined our show to talk about the top five ways CEO's and executives of middle market companies can utilize SEO strategies to help grow their business. 

Critical Mass Radio welcomed back guest Eric Gildenhuys, CEO of Rezultant to our program to talk about how his consulting firm is helping CEO's and executives of middle market companies grow their business revenue through various best practices and sales coaching. With Eric's background starting in the software industry to working in business internationally, Rezultant has helped companies in all industries achieve market success. 

Thomas Willingham, President of The Hampton Group, joined our radio program to talk about how his firm helps middle market companies transform into professionally managed organizations. The Hampton Group helps companies close the Execution Value Gap between their targeted and actual performance

Critical Mass Coast to Coast Radio Show welcomed Dawn Beninghove, owner of Companion Extraordinaire Nursing Network. Dawn shared with our audiences her passion for her work in helping others and how her locally owned and operated business model has lead to a successful business in the Richmond, Virginia area. 

The millennials have made it into the work place. Now what is the next step? The expert on millennials, professor and author Dr. Chip Espinoza returned to our show to talk about his latest book "Millennials at Work: The 7 Skills Every Twenty-something Needs to Overcome and Achieve Greatness." 

CEO and Co-founder of Cirruspath, Ryan Huff joined our studio to talk about how this new app is helping middle market companies bridge the gap between businesses and their target audiences through effective CRM strategies. The millennials have made it into the work place. Now what is the next step? The expert on millennials, professor and author Dr. Chip Espinoza returned to our show to talk about his latest book "Millennials at Work: The 7 Skills Every Twenty-something Needs to Overcome and Achieve Greatness." 

Co-founder and creative director of Nerd for a Living, Adron Buske joins our program to talk about how he found this niche in the market and created a community to assist people of the "nerdish persuasion" in finding a sustainable career path. Nerd for a Living provides tools and information for the creatives, professionals and entrepreneur to pursue their dreams.  

Our special guest host Genese Davis, author of The Holders Dominion, fills in for Ric Franzi this week with our guest Kent Schmidt, partner at Dorsey & Whitney LLP. Kent joins our studio to talk about tips on how to avoid costly litigation that middle market companies should consider for the legal aspects of their business. Co-founder and creative director of Nerd for a Living, Adron Buske joins our program to talk about how he found this niche in the market and created a community to assist people of the "nerdish persuasion" in finding a sustainable career path. Nerd for a Living provides tools and information for the creatives, professionals and entrepreneur to pursue their dreams.  

Todd Myers, CEO of Regenix Marketing joined our show to share with us his business model and how Regenix has successfully helped its clients from all over the world through the companies all natural hair loss treatments.

Thomas Willingham, President of The Hampton Group, joined our radio program to talk about how his firm helps middle market companies transform into professionally managed organizations. The Hampton Group helps companies close the Execution Value Gap between their targeted and actual performance. Todd Myers, CEO of Regenix Marketing joined our show to share with us his business model and how Regenix has successfully helped its clients from all over the world through the companies all natural hair loss treatments. 

President and founder of Ortega Contract Services of Virginia Inc., Roger Ortega joined our program to talk about how he has successfully grown his business from his first invoice at around $500 to employing over 40 people. Roger also talks about his experiences when he was commissioned as a part of the Minority Business Enterprise Commission in the state of Virginia back in 2002.

Vice President at Hughes Marino, Mike Lewis joined Critical Mass Radio to share with our audiences how the success of Hughes Marino is based on creating a strong relationship with its clients. Named as Young Mover of the Year by the Irvine Company, Mike also talks about what its like being a millennial in this industry and how it has helped him in conducting his business.

Founder of his own company Project Insight, entrepreneur Steve West joined our show to share with us how he is helping middle market companies through web based management software programs. Vice President at Hughes Marino, Mike Lewis joined Critical Mass Radio to share with our audiences how the success of Hughes Marino is based on creating a strong relationship with its clients. Named as Young Mover of the Year by the Irvine Company, Mike also talks about what its like being a millennial in this industry and how it has helped him in conducting his business.

Vice President at Barbazza Real Estate Jason Piazza joined us in the studio to share with our audiences what are the top three major factors that businesses should consider when looking for a location for their business.

Creator of the Rock Star System for Success, Craig Duswalt joined our program to talk about how he is helping CEO's and executives of middle market companies learn to market their brand like "a rock star." Craig also talks about his upcoming Rock Star Marketing Boot Camp on September 18-20, 2014. Vice President at Barbazza Real Estate Jason Piazza joined us in the studio to share with our audiences what are the top three major factors that businesses should consider when looking for a location for their business. 

Co-founder of OC Digital Studio, Avi Chalid joined us in the studio to talk about his latest entrepreneurial venture in helping local Orange County middle market companies enhance their brand through the use of video marketing.

Owner and co-founder of the Cismontane Brewing Company in Rancho Santa Margarita, Evan Weinberg joined us in the studio to talk to us about his experiences as an entrepreneur. Evan discussed with us his business model and the evolution of the microbrewery industry specifically in Orange County, California.

Craig Rutledge from the Vision Link Advisory Group joined our show to talk about how his firm is helping middle market companies grow and transform their business through sustainable business rewards strategies. Owner and co-founder of the Cismontane Brewing Company in Rancho Santa Margarita, Evan Weinberg joined us in the studio to talk to us about his experiences as an entrepreneur. Evan discussed with us his business model and the evolution of the microbrewery industry specifically in Orange County, California. 

Founder of his newest venture called Total Recall Learning, Tim Becker joined us in the studio to share his findings and talk about the newest system in active learning. According to studies, an average person forget nearly 80% of what they learned within the past 30 days. Total Recall Learning creates a different approach to material retention in a more efficient and faster way. 

CEO and founder of Changefindr, entrepreneur Ruchi Mitra joined us in the studio to share her journey as an entrepreneur and talks about the idea behind her firm Changefindr. Research has found the billions of dollars have been lost in unused gifts throughout the country. Changefindr lets consumers take the balance off of old and unused gift cards and donate them to charities. Founder of his newest venture called Total Recall Learning, Tim Becker joined us in the studio to share his findings and talk about the newest system in active learning. According to studies, an average person forget nearly 80% of what they learned within the past 30 days. Total Recall Learning creates a different approach to material retention in a more efficient and faster way. 

Michael Bor, CEO and founder of CarLotz, Inc. joined our program to share with us his path to CarLotz, Inc. CarLotz is a car consignment business serving clients in the Richmond, VA area. Michael talks about how his successful business model has created a niche in the automobile industry. 

Legal business coach Laura LeDoux joins our program to talk about how her firm Laura LeDoux Esq. is helping middle market companies really look and understand the legal factors in running a business and what most companies fail to recognize. 

CEO Patti Larson and CTO Erik Ellsworth from SunUp Group joined our program to share with us how their marketing firm is helping Orange County middle market companies creating a successful marketing strategy. Patti and Erik go over with us the top 3 mistakes that mid market companies are making in their marketing plan.

Entrepreneur and creator of the Whimsical World of Sheri Fink, Sheri Fink joined us in our studio to share with us her path to becoming a children's author as well as her involvement and role in the organization called the Evolutionary Business Council. CEO Patti Larson and CTO Erik Ellsworth from SunUp Group joined our program to share with us how their marketing firm is helping Orange County middle market companies creating a successful marketing strategy. Patti and Erik go over with us the top 3 mistakes that mid market companies are making in their marketing plan. 

Nicolas Szczedrin, president of NIXSYS, Inc joined us in the studio to share with us more about how his business is helping middle market companies organize their IT services to create a more efficient business. NIXSYS focuses on offering the highest quality custom-built computers and servers supporting legacy hardware and software. Legal business coach Laura LeDoux joins our program to talk about how her firm Laura LeDoux Esq. is helping middle market companies really look and understand the legal factors in running a business and what most companies fail to recognize.

Mojdeh Eskandar, executive producer for the TEDx Orange Coast Annual Conference joins our non-profit show with guest host Genese Davis to share more about the TEDx non-profit organization and how she became involved. TEDx is a community organized movement to help bring together like-minded people inspire, connect and innovate. 

Jessica Ellis and Justin Valley, directors at Teaching Kids Programming joined our non-profit show with guest host Genese Davis to talk about how their organization has impacted its students. The younger generation are already technology savvy, why not teach them how to program? Mojdeh Eskandar, executive producer for the TEDx Orange Coast Annual Conference joins our non-profit show with guest host Genese Davis to share more about the TEDx non-profit organization and how she became involved. TEDx is a community organized movement to help bring together like-minded people inspire, connect and innovate. 

Critical Mass Radio Show presents Final Friday LIVE at Fast Start Studio. Our expert panelists included Michael Sawitz, founder of Fast Start Studio; John Bradley Jackson, Director of CSUF's Center of Entrepreneurship; Christopher Wright, Senior Commercial Capital Advisor with Capital Direct; and Dr. Deborah Ferber, professor at Brandman University and managing partner with Lodum, Sanchez, & Colmenares. Our guest panelists enthusiastically discussed the topic: Why do so many early stage companies fail?

Alan Au form Jimmy Au's for Men 5'8' and Under joins our studio with our guest host Genese Davis to share with us how his family business got started and how his father Jimmy Au found a unique niche in the market and grew into a successful business. 

Guy Cirinelli and Ryan Reynolds of the Corporate Films Guys joins Critical Mass Radio Show with our guest host Genese Davis to talk about how video marketing has changed the business industry. Guy and Ryan share how they got started in video and how their firm is helping middle market companies with their business. Alan Au form Jimmy Au's for Men 5'8' and Under joins our studio with our guest host Genese Davis to share with us how his family business got started and how his father Jimmy Au found a unique niche in the market and grew into a successful business. 

Founder of Teen Entrepreneur Academy and Dean of the School of Business at Concordia University in Irvine, Stephen Christensen joined our program to talk about how he formed the Teen Entrepreneur Academy. The organization just recently hosted an event for students and teens from all over the world. Stephen shared with us a little more about the event and the mission of the organization aimed to foster business ideas in the younger generation. 

From one of the biggest franchisee to franchiser and owner of Massage Green Spa, Allie Mallad joined us in the studio to talk about his path to franchise success. Massage Green Spa focuses on environmentally friendly products as well as the buildings that each location is housed in. Allie also discusses the time and commitment it takes to own and run a franchise. Founder of Teen Entrepreneur Academy and Dean of the School of Business at Concordia University in Irvine, Stephen Christensen joined our program to talk about how he formed the Teen Entrepreneur Academy. The organization just recently hosted an event for students and teens from all over the world. Stephen shared with us a little more about the event and the mission of the organization aimed to foster business ideas in the younger generation. 

Finalist for the Ernst & Young Entrepreneur of the Year Orange County and Managing Partner as the Bascom Group, Jerry Fink joined our program to talk about his experience as a finalist for this prestigious business award. Jerry also share some of his experiences as an entrepreneur and what new start ups should consider when creating a new business. 

Associate Professor of Strategic Management at Chapman University Dr. Thomas Turk joined us in the studio to share with us how he has used the book, The Science of Success as an effective teaching tool throughout his professional and educational career. Dr. Turk talks to us about some of the key important point to take away from this reading that all middle market companies should know. Finalist for the Ernst & Young Entrepreneur of the Year Orange County and Managing Partner as the Bascom Group, Jerry Fink joined our program to talk about his experience as a finalist for this prestigious business award. Jerry also share some of his experiences as an entrepreneur and what new start ups should consider when creating a new business. 

Robert Hunt, forum leader at Renaissance Executive Forums, Dallas, TX joined us in the studio to share with us his experiences with the organization. Robert talked to us about what his chapter in Dallas is currently doing to help its members of CEO's and executives create a better work/life balance along with the impact of fear and its effects on your business. 

Lois Tiller, CEO of Go EB-5 joined our program to talk about her newest venture into supporting growing businesses and connecting people with businesses internationally. Lois also talked about her experiences as a boomer entrepreneur and how boomers have different values and goals as oppose to generations before and after them. 

Welcome to the world of social media! Social media specialist and founder of Turn Up the Volume, Raleigh Gerber joined our show to discuss with us the growing trend for using social media to help grow middle market companies. Raleigh talks to us about the power of social media and how important it is to utilize this brand strategy in todays market. Lois Tiller, CEO of Go EB-5 joined our program to talk about her newest venture into supporting growing businesses and connecting people with businesses internationally. Lois also talked about her experiences as a boomer entrepreneur and how boomers have different values and goals as oppose to generations before and after them. 

Nancy Lerner, President of Otherwise Incorporated joined our program to talk to us about how important it is for a brand or marketing campaign to be relatable to its target audience. Nancy joins us from Chicago, and takes us through a typical client process when helping them create a brand strategy. 

Economic Development Manager for the City of Lakeforest, Jessica Gonzales joined our show to talk about what the city is doing to help its businesses and why so many companies of all sizes have flourished. Jessica also talks about some of the programs and services the city offers to help grow its businesses. Nancy Lerner, President of Otherwise Incorporated joined our program to talk to us about how important it is for a brand or marketing campaign to be relatable to its target audience. Nancy joins us from Chicago, and takes us through a typical client process when helping them create a brand strategy. 

Michael Hughes, owner of the Holiday Barn, joined our show to talk about the success of his premiere pet resort. As a family owned and operated business since 1972, Holiday Barn's success has be attributed to distinct core values that the business focuses on in order to provide its clients with top notch services. 

Chief Investment Officer at RiverFront Investment Group, Michael Jones joined our program to talk about how his firm is helping middle market companies invest wisely. Michael also talks about the methodology of the Art and Science of Dynamic Investing. Michael Hughes, owner of the Holiday Barn, joined our show to talk about the success of his premiere pet resort. As a family owned and operated business since 1972, Holiday Barn's success has be attributed to distinct core values that the business focuses on in order to provide its clients with top notch services. 

Critical Mass Radio Show presents Final Fridays LIVE at Brandman University. Our expert panelists included Dr. Mick Ukleja, founder and president of Leadership TraQ; Dr. Loren O'Conner, Director of the Office of Disability Service at Brandman University; Dr. Forouzan Golshani, Dean of the College of Engineer at California State University Long Beach; and Dr. Samuel Bresler, Associate Vice Chancellor, Human Resource, Learning and Development at Brandman University. Our guest panelists enthusiastically discussed the topic: Is there an ROI (Return on Investment) on ethics in business? 

Christopher Ponzi, co-founder of Fair Trade Film, joined our program as our special featured guest to discuss the impact on the growing video marketing scene. As a millennial, Christopher and his team bring a different approach to the art of video creating and blending that artistic aspect with business marketing. Fair Trade Film aims to help middle market companies create agency quality products at an affordable price.Click here to check out the behind the scenes video!

President Mark Mathews and founder Erick Wolf of AirWolf 3D joined our program to talk to us about how the latest trend in executives from legacy companies jumping on board to the latest start ups. Mark Mathews shared with us his appeal to AirWolf and how AirWolf has begun to raise and produce revenue a the same time.

Do you want to keep more of your hard earned money? Harris Glasser, author of It's my Money & I Want it, joined us in the studio to share his path of multi-industry entrepreneurship to his latest book on how to really analyze your finances to keep your money. Harris said one of the keys to success in any business is to have great relationships and to always stand up for yourself.  Click here to check out the behind the scenes video!President Mark Mathews and founder Erick Wolf of AirWolf 3D joined our program to talk to us about how the latest trend in executives from legacy companies jumping on board to the latest start ups. Mark Mathews shared with us his appeal to AirWolf and how AirWolf has begun to raise and produce revenue a the same time.

Are you interested in becoming an entrepreneur? CEO and founder of The Launch Project, Scott Duffy joined our show to discuss with us his own path to entrepreneurship and how his firm is helping entrepreneur start their dreams. The Launch Project offers a 12 step program guide to successfully creating and sustaining a business. Click here to check out the behind the scenes video!

Owner of ADirections, Claudia Miller joined us in the studio to talk about how her graphics company is helping middle market companies with delivery quality graphics at an affordable price point. ADirections helps companies on everything from their branding, printing and showcasing of their business. Are you interested in becoming an entrepreneur? CEO and founder of The Launch Project, Scott Duffy joined our show to discuss with us his own path to entrepreneurship and how his firm is helping entrepreneur start their dreams. The Launch Project offers a 12 step program guide to successfully creating and sustaining a business. Click here to check out the behind the scenes video!

Joseph McElroy, CEO of Galileo Tech Media joined our program to talk about how to effectively market to consumers and understand that in this growing trend of digital technology, quality content is what will drive consumer purchases. 

Serial entrepreneur, speaker, author and motorcycle racer Nadine Lajoie joined us in our studio to talk discuss with us her journey which has led her to write her book, Win the Race of Life with Balance and Passion at 180 MPH. Nadine also talked to us about her latest venture into hosting a teen CEO business reality show. Joseph McElroy, CEO of Galileo Tech Media joined our program to talk about how to effectively market to consumers and understand that in this growing trend of digital technology, quality content is what will drive consumer purchases. 

Critical Mass Radio Show host Richard Franzi attended the annual Working Wardrobe VetNet Nite on the Battleship USS IOWA this past weekend to learn more about Working Wardrobes fundraising event that supported all veterans returning to the workforce. 

Managing Principal at Sustainable Design Consulting, Sandra Leibowitz, joined our show to talk about the trend in moving towards green buildings in both commercial and private establishments. With the movement towards green energy, sustainable green construction is also on the rise.

Sandy McDougle, founder and owner of Sandy's Plants, turned her hobby and passion for botanical gardening into a family owned business in the Richmond, VA area. With many offers to sell to larger botanical companies, Sandy refused and decided that the one on one intimate relationships with her customers were an important aspect to the success of her business. Managing Principal at Sustainable Design Consulting, Sandra Leibowitz, joined our show to talk about the trend in moving towards green buildings in both commercial and private establishments. With the movement towards green energy, sustainable green construction is also on the rise. Critical Mass Radio Show host Richard Franzi attended the annual Working Wardrobe VetNet Nite on the Battleship USS IOWA this past weekend to learn more about Working Wardrobes fundraising event that supported all veterans returning to the workforce. 

Founder and Executive Director of The Prosperity Center, Cassandra Novak-Tobey joined our program to talk about how her organization helps disadvantaged individuals develop economic stability for themselves. The Prosperity Center holds programs that help foster the power of entrepreneurship which in turn helps with the growth of the local economy.

Community Development Manager Sabrina Irsay and Even Chair for the Bocce Invitational Carol Fox, joined our non-profit show to share more about the Crohns and Colitis Foundation of America. Sabrina and Carol talked about their connection with Crohns and Colitis and how they became involved with the organization as well sharing more about their annual CCFA Bocce Invitational event. Founder and Executive Director of The Prosperity Center, Cassandra Novak-Tobey joined our program to talk about how her organization helps disadvantaged individuals develop economic stability for themselves. The Prosperity Center holds programs that help foster the power of entrepreneurship which in turn helps with the growth of the local economy. 

Are workplace performance reviews really an effective way to evaluate the progress of an employee? Wally Hauck, President of Optimum Leadership, joined our show to talk about his new book The Art of Leading and how CEO's and business leaders of middle market companies can successfully engage and motivate their workforce. 

John Bates, Founder and CEO of Executive Speaking Success joined us in the studio to share with us his unconventional path to his firm. John recently returned from a TEDx Taiz where he was a speaker and attributes his speaking success to these factors: being a greater listener and being coachable. Are workplace performance reviews really an effective way to evaluate the progress of an employee? Wally Hauck, President of Optimum Leadership, joined our show to talk about his new book The Art of Leading and how CEO's and business leaders of middle market companies can successfully engage and motivate their workforce. 

From a garage based business to a growing manufacturing business, Eve Yen, Owner and founder of Diamond Wipes, joined our show to share her inspiring story about her path to her business. Diamond Wipes has become an innovator and continues to grow as one of the nations top manufacturers in disposable wipes industry. 

What is your money telling you? Jerry Slusiewicz, principal at Pacific Financial Planners, LLC joined us in the studio to talk about how his firm is helping middle market companies strategically manage their finances. Jerry also hosts a financial business talk show called "Your Money Talks." From a garage based business to a growing manufacturing business, Eve Yen, Owner and founder of Diamond Wipes, joined our show to share her inspiring story about her path to her business. Diamond Wipes has become an innovator and continues to grow as one of the nations top manufacturers in disposable wipes industry. Our Critical Mass Radio Show Marketing Strategist Azia Celestino called into our show share with us about the recent Orange County Global Women's Conference she attended. The goal of OC Global Women's Conference is to help women of all backgrounds reach their greatest potential through mentoring and workshops dedicated to female empowerment. 

President and CEO of her own firm IFFEL International, Hema Dey joined our show to talk about how her firm is helping companies in their trading and development solutions. Hema talks about the difference between eCommerce and the growing influence of mCommerce and how the future of business is rapidly moving towards these digital solutions.