Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Hayes Drumwright, Founder and CEO of Trace3 is host Ric Franzi's featured guest.  They discuss Trace3's rapid growth, culture, and related topics.  Ric explores with Hayes how his selection as a 2011 OCBJ Excellence in Entrepreneurship Award finalist has affected him as an Orange County business leader.

Kevin Bailey, President of Vans is Ric Franzi's featured guest.  They discuss the iconic brand and Kevin's responsibility as steward of this Orange County institution.  Ric talks with Kevin about a variety of topics including the current challenges and opportunities Vans is facing.

Host Doug Gfeller continues his discussion of coaching from the client's perspective with focus on what the client works on in between coaching sessions.

Jeremiah White, President of White & Associates is host Ric Franzi's first guest.  Ric and Jeremiah talk about Jeremiah's firm which is a strategic management consulting firm.
Richard Kahn, CEO of eZanga.com joins Ric as the second guest.  They explore the latest trends and strategies in internet marketing.  Mr. Kahn is a recognized leader in the internet marketing field.

Tom Gephart, Founder of Ventana Capital is Ric's featured guest and they discuss Tom's firm which has been in the venture market since 1984.  Ventana is one of the first venture capital firms in the Southern California region.  Helping their portfolio companies think strategically and globally has become a hallmark of Ventana's culture.  Tom discusses his firm's culture and track record.

Jim Riley, CEO of Intersect Beverage talks with host Ric Franzi about how his firm has successfully launched a new tequila and have been able to take it national within 18 months.

Doug interviews Donna Thiessen, Vice President Human Resources Allergan.  Donna and Doug talk about the challenges in high tech industry recruiting.  Doug also looks at how the coaching client prepares for their coaching session on this week's installment.

Joe Yesulitis, CEO Aavalar Consulting is host Ric Franzi's first guest.  Joe's firm is a premier consulting and staffing firm founded by an industry expert who understands the needs of the clients. Joe talks about how at Aavalar Consulting they believe that honesty and integrity are more important than just making money.
Ryan Clark, Founder and CEO PeopleShare is Ric's second guest.  Ryan discusses how technology  has changed his business, how he interacts with both clients as well as work resources.

Ray Williams, President of Jade Range talks with host Ric Franzi about the strategies and tactics he is using to re-build his commercial cooking brand.  Also Ray shares how Jade uses "celebrity chefs" to help his brand achieve market differentiation.

Tom Van Dorpe, Senior Principal, VCA Engineers talks with host Ric Franzi about key practices his firm uses, which Ric considers to be "best practices", for to employee performance and retention.   Listen how Tom has adopted these activities as a direct result of the input he received from his CEO peer group.

Host Doug Gfeller talks with Tom Weber of Sunrise Growers about some of the unique HR issues Tom faces on a regular basis.  How would you like to go from 40 employees to 300 with just 48 hours notice, on a regular basis?  Listen to Tom for his answer.  Doug also continues the discussion of coaching from the client's perspective.

Mitch Wienick, CEO of Kelleher and Assoicates, LLC is host Ric Franzi's first guest.  His firm is an executive coaching and leadership training firm.  Among other things, they help executives find new positions (executive search) and they help them transition into new positions.
Carlos Casas, President of RockTeam talks about his firm which enables people with technology.  Since 1993 RockTeam has been delivering professional services, software and hardware solutions.

Vivian Clecak, Founder and Executive Director of Human Options joins host Ric Franzi to discuss her ogranization's mission of serving battered women, their families and help our community break the cycle of violence.  Vivian discusses Serious Fun 2011 Event  to be held on Friday May 6th, at the Balboa Bay Club in Newport Beach.  Human Options is celebrating it's 30th year in service to the community.

Doug's guest is Patricia Welch, Human Resource Director for MagnaFlow.  She and Doug discuss the challenges of managing multiple locations.  Doug also continues his discussion of coaching from the client's perspective.

Ms. Emmy Miller, President of Liberty Business Strategies, Ltd. is host Ric Franzi's first guest.  Her firm is a business strategy/consulting company.  They do corporate coaching but they are thought of as a team-building catalyst.
Ned Moore, CEO and Co-Founder of Portico Systems talks with Ric about his firm which provides innovative solutions to enable health plans to reduce administrative, medical and IT costs.
Simon Hauger, Executive Director of EVXT Team shares his unique educational automotive team-comprised of West Philadephia inner-city hight school students-which has won the Automotive X Prize numerous times.  They have consistently beat out several university teams including MIT.

Bob Walters, CEO of Freight Management  joins host Ric Franzi and they discuss FMI and it's business model.  FMI is not carrier-owend.  FMI is a part of a continuing trend amog companies who want to reduce cost and simplify management of their inbound and outbound freight.  Rather than maintain a limited logistics deparment, these companies have incorporated FMI and their programs as part of their daily operations.

Vic Hausmaninger, Partner at HBLA talks with host Ric Franzi about the proposed changes to lease accountancy rules that business owners and CEOs need to know.  Ric asks Vic to share his thoughts about being a contributing author in the new book "The Power of CEO Guiding Principles" released Tuesday March 29th.
Linda Strand, Owner of Independent Energy Solutions discusses her family owned and operated firm specializing in the installation of renewable energy systems.  IES is a full service engineering and construction firm with over 40 years of combined experience in photovoltaics and support infrastructure.

Host Doug Gfeller talks about the client's expectations when they hire a business coach.  Coaches often talk about designing the alliance but what are the reasonable expectations that every client has for coaching?  Doug shares with you questions that he believes every client and coach should be addressing both at the start of the coaching assignement and on a periodic basis.

Brad Elmhorst, President of Direct Hit Data, Inc. is host Ric Franzi's first guest.  Brad provides insight regarding customer retention strategies that assist in creating an emotional link to your brand. DHD provides sercured end-customer database management and outsourced business services.  "Ensuring the right people have access to the right information at the right time."
Rick Thaler, President of OGB Architectural Millwork joins Ric to talk about his experience over the last year changing his business model.  He had to downsize but also he re-organized his firm.  Rick bought another business and is a member of an industry-specific peer group and he talks about how that has helped him deal with the changes his firm has undergone.

Orange County Business Journal Excellence in Entrepreneurship Nominees who are also Critical Mass for Business members join host Ric Franzi for this fast-paced set of interviews.  These successful entrepreneurs share what it means to them to be a nominee for the prestigious award.

Bob Singh and Ken Ogden, Founders of Radius Power talk with host Ric Franzi about their engineering-oriented firm which provides an extensive line of EMI Filters that meet the front-end requirements for AC and DC power applications.  Their firm is a global designer and manufacturer serving a variety of industries.  A part of the interview is spent discussing their diversification efforts and how it is transforming their firm.
Lisa Johnson, Owner of LBJ Flooring discusses her family owned and operated firm specializing in quality flooring and installation for residential and commercial projects throughout Souther California.  Ric talks with Lisa about the secrets to her business success running one of Southern California's prestigious flooring company's for over seven years.

Host Doug Gfeller, MCC continues the discussion on coaching and training and how they support each other.
Doug also discusses the book "The Communication Catalyst" by Mickey Connolly and Richard Rianoshek, probable the best book Doug has read on the subject of communication.

Tomoko Kase, Vice President of Kinesio Taping joins host Ric Franzi and they explore how her firm develops and markets specialized tape for trainers and athletes.  They are beginning further international expansion.  Her fater, who is the from Tokyo, was trained in Chicago started Kinesio Taping.
Tricia Wellenbach, President of Sandcastle Strategy Group is Ric's second guest and she talks about her firm which works with top level executives to develop strategic planning initiatives.  They also couple their services with executive coaching.
Carole Borden, CEO of CB Transportation is Ric's final guest and they discuss Carole's firm which is completely virtual!  Her "headquarters" are in her suburban Philadelphia home.  Her team is scattered between Seattle, Boston, Philadelphia, South Carolina and a few other locations.

Paul Roberts, Founder and CEO of West Coast Marketing joins Ric Franzi for a interactive discussion of CEO Peer Groups, Ric's first book "CRITICAL MASS: The 10 Explosive Powers of CEO PEER GROUPS" and the 8 Nominees for the 2011 Excellence in Entrepreneurship Award who are CRITICAL MASS for Business clients.

Mari Kurtz, President of OC Metals joins host Ric Franzi for the entire show.  They explore and discuss the evolution of her firm and the lessons she has learned through the challenges of her business career.  Mari is a nominee for the 2011 Excellence in Entrepreneurshiop Award sponsored by the Orange County Business Journal.

Host Doug Gfeller, MCC interviews Mike Block of Custom Business Solutions and they discuss some of today's issues in the world of Human Resources.  Listen in and hear Mike's unique solution of getting temporary help to handle those peak work loads.  Doug continues the thoughtful discussion about how coaching and training are different, but yet compliment each other.

Ian McClarty President of PhoenixNAP is host Ric Franzi's first guest.  Ric and Ian explore how his firm has changed and how he, as the leader, has changed to manage their growth and maturing as an organization.
Fred Catona, Founder & Chief Strategist for Bulldozer Digital discusses the Direct Response Radio marketing methodology Fred developed to help businesses grow their sales.  Fred's system helped launched many successful firms including Priceline.com.  Fred has been featured in WSJ, USA Today, Philadelphia Inquirer and Entrepreneur Magazine.

John Meador, CEO of Envirocheck, Inc. stops by to talk with host Ric Franzi.  John and Ric explore Envirocheck and the niche John has carved out as the trusted leader in the environmental industy.  Envirocheck provides lab testing and consulting services for asbestos, lead, mold and other environmental hazards nationally since 1998.
Lee Katz, Managing Partner for Grisanti, Galef & Goldress shares stories and advice for business owners based on his 25 years turning failing companies around.  Throughout his career in crisis management, Lee has servced as an interim executive officer and re-organization director for both large and small firms.

Gary Winkler President of Brothers International Desserts discusses with host Ric Franzi how his firm has been able to successfully compete with much larger firms since 1973 in the fine frozen desserts market.  Gary will detail how their focus on manufacturing quality desserts for the service industry has been the key to their survival.

Host Doug Gfeller, MCC shares his weekly tips on coaching and also talks with guest coaches about best practices in the executive coaching industry.

Chad Olsen, President of CamelBack Moving shares his strategy for growing his firm through the use of internet marketing with guest-host Paul Roberts.
Lane Garret, Owner and CEO of ETA Engineering, Inc. explains how business owners can use energy investments as business investments.

Kandy L. Williams of the Law Offices of Kandy L. Williams joins guest-host Paul Roberts and shares her insights regarding how entrepreneurs can benefit from engaging a business attorney in the early stages of the life of their business.
Francine Silverman, Talk Radio Adovcate talks with guest-host Paul Roberts about how critical radio interviews can be for entrepreneurs and business owners.  She also shares how she helps aspiring radio show guests secure high quality interviews.

Bruce Mills, President of San Diego Bank will be guest-host Paul Roberts first guest and discuss how the banking landscape has been altered by the recent recession.  Bruce will also shares tips for business owners on how to strenghthen their banking relationship.
Doug Wheeler, CEO of Summit Performance Group joins guest-host Paul Roberts for an interesting discussion about the travel incentive industry and how the recession has affected their clients.  SPG Is a full-service conference management and incentive travel firm providing planning solutions to clients and ultimately deliver senior managment and their attendees with an outstanding program.

Host Doug Gfeller, shares ideas and latest trends in the professional coaching world.s

Andrea Tarman, President & CEO of Tarman Marketing Design talks with Ric Franzi and shares her insights into how firms can create web site, logos & brochures that prjoect a professional, fresh and stylish impression.
Peter Bonin III CEO of Tenacore is Ric's second guest.  They discuss the rich history of his firm.  Peter and his partner Brand Caso started Tenacore in 2000 and have grown it steadily ever since.  Tenacore has become a diversified firm by expanding their medical device repair capabilities and using the knowledge obtained trhough these repairs to design new, improved products that overcome the most common repair issues.

Bruce Edwin Graham, President and CEO of B.B. Graham During this hour-long interview Bruce talks with host Ric Franzi about Bruce's investment firm and explains the origin of their noted phrase "Know your options". 

Jeanne Stanley, Vice President of Human Resources for Money Mailer, LLC. visits with host Doug Gfeller.  Doug and Jeanne talk about her firm's creative programs for employee involvement and what it is like to run HR for a company with Headquarters in Garden Grove, CA, production in Virginia and sales in Georgia.  Jeanne also shares what they are doing with internal coaching.

Brad Morrison, CEO of Innove talks with host Ric Franzi abouthis firm which is a leader in cyber-security operations.  Triple digit growth has allowed them to be recognized by INC magazine for 3 consecutive years.  Brad was named to SABJ 40 under 40 in December 2010.
Dr. Yevgeny Levitov, President of FaceKey is Ric's second guest.  Dr. Levitov talks about using technology, i.e. biometrics and how his products enable customers to reduce their operating costs.  Listen and learn how fingerprint or face-based systems increase accountability, reduce buddy punching, loss of human and capital assets and give managers a real time missing person report in the event of an emergency evacuation.
Debbie Trevino, President of Treco Services, Inc. is Ric's final guest and she shares her diversification and innovation strategies to move her firm from a local janatorial company to a national service company.

Gary L. Kramer, Founder of Kramer & Olsen Accountancy Corp. talks with host Ric Franzi about what business owners should know regarding the tax law changes in 2011.  These recent changes affect both individuals and businesses.  Ric asks Gary to highlight some of the new tax incentives which may be of value for business owners.
Dan Merkle, CEO of Lexipol, LLC discusses his firm's focus on the public sector safety agencies.  Lexipol is America's leading source for risk management resources, delivering services through a unique, web-based development system with integrated training.

Dr. Corey King, Owner of Tustin Chronic Condition talks with host Ric Franzi about his vision for his practice.  Dr. King focuses on helping patients with Autism/ADD/ADHD.  He also shares his work in natural treatments for patients with degenerative brain disorders such as Alzheimers.
Mark Norton, General Manager of Los Altos Trophy leads his family business that has been crafting high quality awards and trophies since 1958.  Mark and Ric discuss the evolution of Los Altos Trophy under Mark's leadership.

Steele Platt, Founder of Yard House shares with host Ric Franzi his story for building his firm into a premium casual eatery known for its extensive menu, classic rock music and world's largest selection of draft beer.
John Hogan, CEO of Hall & Foreman, Inc. highlights his firm's rich history as a part of Southern California since 1961.  HFI serves municipalities, public agencies, private builders and developers.

Naushad Huda, CEO of Textopoly talks with host Ric Franzi about his award winning technology firm.  Ric and Naushad discuss the work his pioneering mobile engagement agency is doing through projects with brands including Comedy Central, Food Network, Chivas and many more.  Textopoly creates solutions for each client using mobile in synergy with traditional marketing.
Tom Atencio, Co-Founder of Affliction Clothing discusses the evolution of his firm and their family of brands.  A true cultural phenomenon and a commercial powerhouse; Affliction brands are rooted in and beloved by the hard rock and sports communities.

Rod Miller-Boyt, HR Manager of HPI Racing, talks with host Doug Gfeller about how HPI is implementing "Amoeba Management" within their firm.  Learn how this Japanese management philosophy works in both large and small companies.

Gary Oppedahl, President and Founder of To Be A Blessing Healthcare Services talks with host Ric Franzi about his choice in 2005 to form TBAB.  TBAB has grown to offer services in homecare, insititutions and hospitals with a staff of over 200 Nurses and Caregivers.
Tony DiSanti, Owner of American Metals Company joins Ric to talk about his firm, which has been recycling and servicing Arizona since 1975.  AMC was recycling before recycling was considered an important part of our daily lives, or that being "green" was the right thing to do.  American Metals has given individuals, industry and governmental entities a place to bring all unwanted and recyclable metals.
David Child, CEO of Tectonic Toys, discusses his business which enables clients to interact directly with the three dimensional universe with one simple, ingenious invention: Teh Tectonic Hinge.  The product has been called "The Hydrogen of Building Toys"!

Dr. Fresh, Founder of Dr. Fresh shares with host Ric Franzi his story for building his firm into one of the fastest growing oral care companies in the US.  Dr. Fresh owns more patents than any other US oral care company.
 
Bob Lotter, CEO of eAgency talks with Ric about his firm's software technology for cell phone management in the business environment.  Bob also explains the security risk employee cell phones present for mid-market firms.  Finally, Bob shares information about his newest software product My Mobile Watchdog, a product developed to protect children and give back to the community.

Tony Lee and Eugene Ku, Founders of Wireless Emporium talk with host Doug Gfeller about their story for building Wireless Emporium into the #1 Cell Phone Accessories Online Store.

Carrie Campbell, Human Resource Director for Staco Systems talks with host Doug Gfeller about the changes this 53 year old aerospace company is going through to remain vital and competitive in today's environment.

Chris Andreozzi, President of KnowledgeCentrix discusses his vision in creating his firm and it's growth as well as their selection to the 2010 INC. 5,000 List of America's Fastest-Growing Private Companies.

Andrew Littlefair, CEO of Clean Energy Fuels Corp. talks with host Ric Franzi about his firm, which was started by legendary investor Boone Pickens.  Also they discuss how actions by the government to create financial incentives lead to investment in clean energy.

Andrew Van Luchene, CEO of JackRabbit Systems shares with host Ric Franzi his firm's unique offering within the tourism industry.
Greg Frost, CEO of Frost Mortgage talks about how Greg has built a national following by speaking on the power of "influence" as taught by Robert Ciadini.

Host Doug Gfeller talks about how coaching can help you reach your true potential.  Doug highlights Seth Godin's book Linchpin.

Ron Stein, President of Crest Digital, a family-owned business which is celebrating their 50th year in business in 2011.  Ron talks about the unique experience he has had leading a family business that is in a variety of markets.  Crest Digital is one of the world's leading media facilities with experience providing DVD/CD authoring, post production and digital asset management services to major film studios, software companies, record lables and industrial clients the world over.
Phong Vo, Vice President of BTL Machine discusses what it means to be a family business in the aerospace industry.  Phong is a second-generation family member who has spent a majority of his professional life working for BTL Machine.

Dan Coffman, Owner of UPS Protection talks with host Ric Franzi about his experience building his technology company after he purchased it from the Founder.  UPS Protection has been in business for 25 years and Ric has Dan explain how, under Dan's ownership, the firm has changed leading to top line revenue growth.
Chris Lamoureaux, Founder of Savings in OC, his firm has been recognized as a fast-growing Orange County firm and Ric talks with him about his experiencce building a rapidly growing firm.

Host Doug Gfeller MCC, focuses this show on how executive coaching can help you maximize your ROR: Return on Relationships.  Nobody does a better job of dealing with this topic than Tommy Spaulding in his book It's Just Who You Know  which Doug reviews during the show.

Daniel Barnett, CEO of Promotional Fulfillment Services joins host Ric Franzi to detail his firm's position in the fast-growing marketing support and supply chain services market.  PROMOFILL is a leading provider in these areas because of the dedication of their employees, the technology investment and commitment to each and every clients requirements.
Joseph Smith, CEO of ARSG, Inc., shares ARSG's differentiated approach to providing national coverage to help merchandisers manage their products within a variety of retail outlets.  Joe also talks about the way his firm has used technology to create market differentiation leading to the creation of a new stand-alone product QuickViewTM software for real-time retail performance reporting.

Frank Jaksch, President & CEO of ChromaDex talks with host Ric Franzi about his strategy, when he started ChromaDex in 1999, to make it the leader in the creation and supply of botanical reference standards.  In a consolidating industry, ChromaDex has differentiated itself by combining scientific rigor to its products and services along with an aggressive customer sales and service model.

Host Doug Gfeller, Master Certified Coach, shares his wisdom and helpful hints for business leaders through the transformative powers of executive coaching.  Doug discusses the real tools to motivate employees.  He highlights selected sections of the book Drive by Daniel Pink during the show.

Host Doug Gfeller, Master Certified Coach, discusses how coaching can help you achieve peak performance.  Doug covers one of his favorite books on creating sustained peak performance, Peak by Author Chip Conely.  Have you considered how Abraham Maslow's "Hierarchy of Needs" can be applied your leadership philosophy?  This show builds on Doug's thoughts on how to deal with change and motivation has on determining increased performance.

Rebecca Kaminsky, Founder of The Write Way O.C. talks with host Doug Gfeller about her story as an entrepreneur and educator.  Rebecca's firms specializes in copywriting/copy editing, strategic planning and creative development for small and mid-market firms.

Robert Traxel, Chairman of the Board of BTB Event Productions, Inc talks with host Ric Franzi.  Robert has been in the special events industry for over 50 years.  Robert discusses his firm which is staffed by team members who are committed to providing the best products and services at the best possible pricing.
Bill Borneman, CEO of PowerDirect, shares how his fast-growing firm, dedicated to producing superior data-driven door hanger, direcdt mail, and ePower campaigns can influence consumers, increase client returns and has established PowerDirect as a trusted source of unique target marketing.

Kris Boesch, President of Choose People, talks with host Ric Franzi about the business she started to help companies build a solid foundation and achieve outstanding financial performance by focusing on their employees.  Kris' firm is helping establish a national standard for business executives to be able to mease their firm's employee satisfaction against toher firms throughout the U.S.

Kay Hunter, President of Imagine the Possibilities, discusses the strategic importance of image management for a business owner or executive.  Kay shares her experiences working with executives and sales professionals to bring the image they project in line with their strategic vision and personal/professional brand.

Doug Gfeller, Master Certified Coach shares how executive coaching can help executives and organizations navigate the challenges of change.  He ties his thoughts to the book Switch: How to Change Things When Change is Hard written by Chip Heath and his brother Dan Heath.

Nahla Kayali, Founder of Access California Services, a non-profit firm she started in 1998 to empower and assist the underserved Arab-American and Muslim-American communities as a result of her struggles to obtain help following her divorce.

Jane Terry, President of Ajax Boiler, Inc talks with host Ric Franzi about her family business.  Ajax Boiler, Inc. is a U.S. manufacturer, specializing in the design of HVAC and Plumbing products used in heat transfer applications.  Jane talks about how her role has changed since the passing of her father who found the firm.

Doug Gfeller, Master Certified Coach (MCC) shares words of wisdom and helpful hints for business leaders through the transformative power of executive coaching.  Doug talks about the latest trends and thinking in the world of executive coaching from an Orange County thought leader.

Leslie Licano and Lauren Ellermeyer, Co-Founders of Beyond Fifteen Communications, a public relations and social media focused firm share the spotlight to explain how they've exceeded their clients' expectations by delivering more than the requisite "fifteen minutes of fame: with differentiated, next-generation programs.
Daphnie Chakran, President of Spectrum Scientific, Inc., a manufacturer of holographic diffraction gratings, OEM spectrograph modules and replicated optics.  Daphnie discusses her firm's unique capabilities in manufacturing these high-precision technologies used in a variet of markets and her firm's latest technology.

Patricia Gruett, President of Gruett Tree Service shares how she and her husband have built their professional tree care and tree trimming business-one tree at a time-by creating a service-oriented culture within their firm.
Glenn M. Gelman, Managing Partner of Glenn M. Gelman & Associates talks with Ric and explains how the growth of their accounting, tax, and business consulting service company has been fueled by their focus on closely held entrepreneurial firms in the construction industry.

Karla Dennis, Founder of Karla Dennis.com and Cohesive Tax Strategies, talks with host Ric Franzi about her new book on the impending Perfect Storm for taxes.  Listen to a lively discussion between Ric and Karla, a woman who thrives on tax strategies and being a top-notch tax expert.

Host Ric Franzi discusses the results of the annual California State Unversity Fullerton Economic Conference.  The conference was held at the end of October and Ric shares selected highlights from the work done by Anil Puri, Ph.D. and Mira Farka Ph.D.

Doug Gfeller focuses on the use of internal coaches.  He discusses the pros and cons of using internal vs. external coaches.  Is one better than the other?  What are the situations that might necessitate one over the other?

Ric Franzi shares highlights from his popular talk Growth Strategies for Small and Mid-Market Companies. In this episode Ric discusses the four (4) core strategies companies are using to grow their revenue and enhance their profitability.

Rocky Gentner, Founder of Gentner and Company, a healthcare management consulting firm he founded to make a beneficial difference in the healthcare industry.  Rocky shares the history of his firm in the industry and their objectives to help clients survive Medicare's changing environment and the challenge of preparing to meeting the adjustments in Medicare and Medicaid reimbursements.
Josh Millet, CEO of Criteria Corporation,  talks with Ric about the power of internet-based, pre-employment testing to help business owners find the best talent for their firm.  Critieria Corp. is an on-demand assessment firm with a suite of employment tests that allow corporations to generate their own proprietary tests.

Discover the power and potential of Group Coaching on today's COACHING PERSPECTIVE.

Isabelle Kaminsky, Founder and head designer of For All Seasons,  joins host Ric Franzi to share the steps she's talking to rebuild her seasonal decorative firm after losing a large client.  Isabelle also discusses the impact of the recession on her core clients.
Hector Esparza, Founder of HR Upholstery talks about the upholstery business he started and how it has grown over years by focusing on designers in Orange County.

Don Davis, International Laywer and Principal of Davis and Associates, talks with host Ric Franzi how, as a securities attorney, he and his firm help start-ups become listed on the American Stock Exchange with highlights on changes his industry has experience over the past few years.
Bob Larking, Partner of Inside Prospects, Inc., discusses the best ways to determine the how many potential customers for your business exists in Orange County and how to use a database as a strategic competitive weapon.

Morgan Harris, President of Dynamic Methods talks about how increasing business intelligence can help companies "ride the waves of change.  Morgan and host Ric Franzi discuss how his technology company has grown throughout Southern California by serving the CRM/ERP needs of mid-market firms.
Kevin Mello and Thomas Griego, Founders of FlexCell Systems Inc. discuss how they are utilizing a global supply chain to reduce their costs and decrease their time-to-market.

Rich Geasey talks with host Ric Franzi about the latest trends and applications for local online marketing and SEO tools.  Learn about techniques business owners can use that will dramatically improve their Google search engine results.

Lula Halfacre, Recipient of the 2010 OC Business Jounral's "16th Annual Women in Business Award" talks with host Ric Franzi how her firm, the first "Cartier Corner" on the West Coast, has responded to the loss of her husband, Marion, in 2007 and their plan to build on their first 30+ years in the retail jewelry industry.
Joseph Flynn, CEO of Auxilio, shares his experiences as co-founder and President of Auxilio.  Under his leadership, the company has experienced continued successful growth since its inception in 2004 by offering "exceptional print service management and professional services and solutions a the most reasonable cost".  Joseph also discusses what they call The Auxilio Advantage, a unique, winning approach to print strategy solutions for hospitals.

Lili Shadab, Founder of Elite Productions International, a company she created in 1991.  Lili talks with host Ric Franzi about how she has built a thriving, brand-focused, event planning business providing a wide range of services to large clients including Fortune 500 firms such as Intel and Wells Fargo.
Greg Levin, Partner of Romero & Levin Wealth Management.  Greg is Certified Financial Panner with numerous years of experience in the financial services field.  He will be sharing his experitise with Ric about helping businesses find creative ways to save money on their employee benefits.

Doug Gfeller, Master Certified Coach talks about group coaching and how it can turbo charge a firm's management team's performance.  As an added bonus, you'll also hear about The Coaching Perspective, the coaching practice within Critical Mass for Business.

Arman Sadehi, CEO of All Green Electronics Recycling talks with host Ric Franzi about his fast-growing firm, a full service collection and recycler for electronics.  They are committed to ensuring none of the hazardous material ends up in a landfill or overseas.

Jerry Stanley, Owner of JSP Creative, a visual media production company with expertise in corporate, commercial, broadcast, and web-based mediums.  Jerry talks with host Doug Gfeller about how their wide range of services helps firms conceive, develop, and produce high quality media in a wide variety of cost-effective applications.
Jacqueline DuPont, Gerontologist, Founder, and CEO of DuPont Residential Care shares a variety of her experiences she has had during her struggle to implement a camera monitoring systems to protect their older adults with memory impairment and her passion to provide residents with superior and compassionate care.

Kevin Mello and Thomas Griego, Partners of FlexCell Systems, talk with host Ric Franzi about their efforts to launch FlexCell Systems, Inc., their latest technology venture, and how they are utilizing a global supply chain to reduce their costs and decrease their time-to-market in the semiconductor fabrication industry.
Erica D. Thomas, Founder of Harper's, an upscale boutique store in Corona Del Mar, dicusses her experiences developing store concepts and promoting clothing and accessory lines she retails.  Erica shares her experience in responding to the impact the recession had on her retail stores and her ability to open her newest store, Harper's built on her lessons learned from her other retails stores.

Claudia Guillen, Vice President of Taco Factory talks with host Ric Franzi about how she and her mother, the founder, have been working to grow their multi-site restaurant firm.  She also talks about how they are responding to the subtle changes in clients's tastes.
Pamela Wasely, CEO of Cerius Interim Executives discusses how her firm is capatilizing on the increasing acceptance by mid-market firms to the idea of bringing in interim executive talent at the C-Suite.

Kirsten Mangers, President of WebVisible talks with host Doug Gfeller about how WebVisible started as a Software-as-a-Service (SaaS) company and has become a leading name in local online advertising.  She will details the role her firms plays in helping mid-market and small companies utilize the internet as an advertising and customer acquisition medium.
Lisa Vogel and Alex Bhathal of RAJ Manufacturing talk about the strategic path they are pursuing since taking over the firm from their parents. They discuss how they are dealing with the global recession and implementing new growth strategies to react to the dramatically changing retail apparel industy.  RAJ Manufacturing is a leading swimwear design and manufacturing firm headquartered in Orange County, CA.

David Figueroa, VP Operations of Family Tree Produce talks with host Doug Gfeller the restaurant industry trends, such as interest in organic foods, are reshaping his firm's business.  Their 33 years in business have made them the largest produce distributor in Orange County.  David will also discusses the impact a move to a sustainable delivery fleet and their recent technology investment have had on their business and its operation.

Claire Heath, President of Divine Choices, a non-profit she founded with her brother Larry Sault, talks with host Ric Franzi about her organization's efforts to educate people about the prevention of childhood abuse and train adults to better protect children from abuse and exploitation.  She discusses the effect their book, "The Lie that Binds", has had on them personally and within their community.

Howard Sunderland, Owner of Frederick Howard Engineering, talks with host Doug Gfeller about his efforts to maintain his firm's competitive edge by evolving his engineering firm to better respond to the changing requirements in the packaging, labeling and filing industry.

Stuart Blake and Michael Oswald, Founders of The General Counsel talk with host Ric Franzi about their firm which provides in-house, senior level general, legal services to fast-growth and mid-sized companies.  Listen as they discuss the common mistakes business owners make about understanding when they need in-house counsel.  Also, Stuart and Michael discuss the importance of conducting and annual risk assessment.

Henry Hoi, President of Floor Coverings International talks with host Ric Franzi about his decision to transition from the corporate world to being an entrepreneur running two diverse businesses: consulting and a retail floor covering franchise.
Julie Austin, President of Swiggies talks about her development of multiple revenue streams as a business model as well as her new book "The Money Garden".  Finally, she discusses her highly successful product "Swiggies" and her journey to bring this product to market.

Martis Duarte, President of Mars Hair Studio talks with host Doug Gfeller about how she is differentiating her business by holding unique learning workshops for her clients during hours when her salon is not open.  Martis also shares her passion for the sustainable products that have helped her create and eco-friendly salon.
Steve Navelski, President of Custom Laminators, Inc. highlights his own experiences as a business owner and shares the adjustments he's making in his business in response to the changes in the market for custom laminated products.

Mark Dinges, President of California Creations, discusses with host RIc Franzi th tremendous response his firm is receiving to their line of collectible and functional windup and pullback toys call "Z WindUps".  Mark also explains how his years of experience in the toy industry is helping him build a global business in today's economic environment.

Brian Edwards, President of Fairmont Designs talks with host Ric Franzi about his firm which is celebrating 25 years of quality designs and satisfied customers-all with products crafted from eco-friendly materials. Brian talks about his company's success and their practice of the three P's "People, Process and Product".
Terry Carter, President and Founder of Travertine Spa, Inc. shares his strategy to launch and grow a firm in luxury body care products, resort apparel, and home products.  Terry also reveals how he successfully used the marketing concept of "gifting" to build a large celebrity client list.

Phyllis Ann Marshall, Founder of FoodPower discusses with host Ric Franzi her unique consulting services that provides knowledge and resources to food service professionals.  She shares her expertise on the trends affecting the restaurant industry and describes her role as a change agent to help restaurant owners adapt and grow their business.
Julie David, Founder of A Charity for Charities talks about the nonprofit she found in 2004 to educate the Orange County community and raise funds for other local nonprofit organizations.  She discusses two successful programs A Charity for Charities has developed to provide fiscal support to the nonprofit community.

Dan Romero, Principal of Romero & Levin Wealth Management shares with host Ric Franzi the common mistakes business executives make involving their long term financial planning.  He also provides the most current updates relating to 401(k) investment advice and the new federal regulations.
Jerry Flathers, President and Founder of Flather's Precision a manufacturing company he started in 1989.  Jerry and Ric discuss the  steps he has been talking to maintain his highly precise CNC (Computer Numerically Controlled) manufacturing firm in Orange County as well as actions he is now taking to better deal with the current economic environment.

Lynn Edgington, Founder of Eagle Research Associates, a company he formed to help combat internet investment fraud, including what people should know about internet investment scams and how to protect themselves from the risks.
Beth Andrus, Owner and writer of The Essential Business Handbook talks with host Doug Gfeller about the most common mistakes made by newly-minted entrepreneurs.

Anais Tangie, Founder of Special Eats OC talks with host Ric Franzi about the challenges she's facing during the start-up of her new business focusing on "Nutritious-Delicious" food that heals and nourishes your body.

Wendy Coticcha, Owner of Certa Pro Painter franchise shares her tale of how a married executive couple made the transition to purchasing and operating a painting contracting firm serving the Saddleback Valley.
Lisa Trachtman, President of Strategy Media, Inc. discusses her efforts to redefine her business after many years of success to enable the firm to grow again from a healthy foundation following the sub-prime meltdown.

Host Ric Franzi, Critical Mass for Business provides a review for the highly successful and well attended Executive Conference held on August 11th.  The Conference drew over 70 Orange County Business Owners and Executives.  Doug Gfeller hosted a panel discussion which provided insights dealing with "Structuring Companies for Growth in Today's Environment".