Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Founder and Executive Director of The Prosperity Center, Cassandra Novak-Tobey joined our program to talk about how her organization helps disadvantaged individuals develop economic stability for themselves. The Prosperity Center holds programs that help foster the power of entrepreneurship which in turn helps with the growth of the local economy.

Community Development Manager Sabrina Irsay and Even Chair for the Bocce Invitational Carol Fox, joined our non-profit show to share more about the Crohns and Colitis Foundation of America. Sabrina and Carol talked about their connection with Crohns and Colitis and how they became involved with the organization as well sharing more about their annual CCFA Bocce Invitational event. Founder and Executive Director of The Prosperity Center, Cassandra Novak-Tobey joined our program to talk about how her organization helps disadvantaged individuals develop economic stability for themselves. The Prosperity Center holds programs that help foster the power of entrepreneurship which in turn helps with the growth of the local economy. 

Are workplace performance reviews really an effective way to evaluate the progress of an employee? Wally Hauck, President of Optimum Leadership, joined our show to talk about his new book The Art of Leading and how CEO's and business leaders of middle market companies can successfully engage and motivate their workforce. 

John Bates, Founder and CEO of Executive Speaking Success joined us in the studio to share with us his unconventional path to his firm. John recently returned from a TEDx Taiz where he was a speaker and attributes his speaking success to these factors: being a greater listener and being coachable. Are workplace performance reviews really an effective way to evaluate the progress of an employee? Wally Hauck, President of Optimum Leadership, joined our show to talk about his new book The Art of Leading and how CEO's and business leaders of middle market companies can successfully engage and motivate their workforce. 

From a garage based business to a growing manufacturing business, Eve Yen, Owner and founder of Diamond Wipes, joined our show to share her inspiring story about her path to her business. Diamond Wipes has become an innovator and continues to grow as one of the nations top manufacturers in disposable wipes industry. 

What is your money telling you? Jerry Slusiewicz, principal at Pacific Financial Planners, LLC joined us in the studio to talk about how his firm is helping middle market companies strategically manage their finances. Jerry also hosts a financial business talk show called "Your Money Talks." From a garage based business to a growing manufacturing business, Eve Yen, Owner and founder of Diamond Wipes, joined our show to share her inspiring story about her path to her business. Diamond Wipes has become an innovator and continues to grow as one of the nations top manufacturers in disposable wipes industry. Our Critical Mass Radio Show Marketing Strategist Azia Celestino called into our show share with us about the recent Orange County Global Women's Conference she attended. The goal of OC Global Women's Conference is to help women of all backgrounds reach their greatest potential through mentoring and workshops dedicated to female empowerment. 

President and CEO of her own firm IFFEL International, Hema Dey joined our show to talk about how her firm is helping companies in their trading and development solutions. Hema talks about the difference between eCommerce and the growing influence of mCommerce and how the future of business is rapidly moving towards these digital solutions. 

Norman Wolfe, CEO of Quantum Leaders, joined our program to talk about how he uses the methods of the Living Organization Model to help middle market companies execute their business strategy. Norm also emphasizes that this strategy can help achieve sustainable growth and sustainable revenue. President and CEO of her own firm IFFEL International, Hema Dey joined our show to talk about how her firm is helping companies in their trading and development solutions. Hema talks about the difference between eCommerce and the growing influence of mCommerce and how the future of business is rapidly moving towards these digital solutions. 

Interested in reading feature stories on your local business owner? Rick Weinberg, editor of the California Business Journal joined us in the studio to share his successful business motto. California Business Journal focuses on quality of content featuring stories about local businesses and business leaders in Southern California. 

Are you looking to turn your sales revenue around? Tim Wackel, founder and president of The Wackel Group joined us in the studio to discuss what sales strategies are and are not working. The Wackel Group helps leaders of middle market companies create successful sales solutions and boost their sales revenue. Interested in reading feature stories on your local business owner? Rick Weinberg, editor of the California Business Journal joined us in the studio to share his successful business motto. California Business Journal focuses on quality of content featuring stories about local businesses and business leaders in Southern California. 

Author of Warriors Pose: How Yoga literally saved my Life, and founder of Deep Yoga School of Heeling Arts, Bhava Ram joined our program to share his incredible story with us. Bhava talks about his early career as a broadcast journalist and how during an unexpected turn of events eventually lead him to turn to the power or yoga to heel his mind and his body. 

Vince Duran, owner of Duran Ads, joined us in the studio to talk about the success of his advertising firm. In an age where new technology has taken over the industry, Vince finds that traditional advertising and marketing is actually the most effective way to market a product. 

How do you build a successful team? With great talent of course! Marcie Glenn, CEO of Another Source joined our program to discuss how her firm is helping CEO's and business leaders of middle market companies find and maintain great talent. Another Source is a recruitment services firm matching top talent with top companies. Vince Duran, owner of Duran Ads, joined us in the studio to talk about the success of his advertising firm. In an age where new technology has taken over the industry, Vince finds that traditional advertising and marketing is actually the most effective way to market a product. 

Critical Mass Radio Show presents Final Fridays LIVE at Brandman University. Our expert panelists included Pamela Hersperger, VP of Content at Flatworld Knowledge; Sigmund Fidyke, Chief Technology Officer at Chicklabs, LLC; Nancy Salzman, Dean of Extended Education at Brandman University and Cathy Margolin, Associate Dean of Brandman University. Our guest panelists enthusiastically discussed exploring the role of technology in the future of higher education. 

Ever wondered how start up companies get their start? Chief Enthusiasm Officer, of Fast Start Studio, Michael Sawitz joined us in the studio to share with us how Fast Start Studio is helping start ups get their momentum and take off into the market. Michael discusses some of the acceptance criteria Fast Start Studio looks for when choosing companies to work with and help launch.

Are you interested in learning tips and ways to clean up your marketing strategy for the rest of the year. Chris Rimlinger, senior VP of Marketing at Money Mailer joined our show to talk about how CEO's and business leaders of middle market companies can look over their marketing plan to make effective changes for better results. Chris also talks about the success of Money Mailer print coupons in a world of digital coupons. Ever wondered how start up companies get their start? Chief Enthusiasm Officer, of Fast Start Studio, Michael Sawitz joined us in the studio to share with us how Fast Start Studio is helping start ups get their momentum and take off into the market. Michael discusses some of the acceptance criteria Fast Start Studio looks for when choosing companies to work with and help launch.

CEO of ExplorOcean, Tom Pollack, also joins us in the studio to talk about his path to ExplorOcean. Tom talks to us about some of the programs ExplorOcean is offers in educating youth about the ocean. He also talks about the upcoming event Simply Sustainable Seafood Fest on June 8, 2014 celebrating World Ocean Day.

VP of Instruction Dr. Vince Rodriguez and Nhadira Johnson, Acting Director of Marketing and Public Relations at Coastline Community College join us for our non-profit segment to share more about Coastline Community College and what the college is doing to help its students. Dr. Rodriguez also talks to us about the latest in how technology is changing education and how it has affected the growth of the college. CEO of ExplorOcean, Tom Pollack, also joins us in the studio to talk about his path to ExplorOcean. Tom talks to us about some of the programs ExplorOcean is offers in educating youth about the ocean. He also talks about the upcoming event Simply Sustainable Seafood Fest on June 8, 2014 celebrating World Ocean Day. 

From full time corporate world to self service entreprenuer world, author of The Five Day Weekend, Andy LaPointe joined
our program to talk about his book and how business leaders out there
can achieve that goal of having a five day weekend.

Co-founder and CEO of Lighthouse Consulting Service, Dana Borowka joined us in the studio to talk about how his firm is helping CEO's and business leaders of middle market companies. Starting out in business at a very young age, Dana shares his unique path and experiences that lead him to Lighthouse Consulting Services, LLC. From full time corporate world to self service entreprenuer world, author of The Five Day Weekend, Andy LaPointe joined our program to talk about his book and how business leaders out there can achieve that goal of having a five day weekend.

Brainstorming ideas on how to pay for higher education? Mary Morris, CEO of Virginia 529 joins our program to share with us how her firm is assisting families in planning their financial strategy for higher education. Mary discuss with us some of the financial programs and services that Virginia 529 is offering to its community. 

Move over Netflix and Hulu, the latest innovation in viewing content technology is joining the ranks. CEO of Wherever.TV, Mark Cavicchia joins the program to talk about his take on internet television and how evolving technology along with inspiration from the next generation of on the goers has fostered the idea to stream live content from anywhere. Wherever.TV will allow consumers to stream live television from anywhere in the world over the internet. 

Marietta Alba, President of Apartment and Relocation Center joined our program from San Antonio, Texas to share with us who her target clients are and how she is helping them. Marietta also talks about the power of working with millennials and other generations to help foster new ideas and growth within the company. 

How did his career as a CPA turn into a career as an expert in customer service? Tommy Skinner, VP of SHIFT Freight joined us in the studio and shared his path to his firm. SHIFT Freight prides itself in providing for its clients excellent customer service and a superior customer experience. 

Is print media really gone? Not according to Martin Fukuda, COO of N2 Publishing. Martin joined our program to share with us how his publishing firm is thriving in a world of new technology. N2 Publishing creates specialized reader content driven magazine publications throughout communities in over 40 states.  How did his career as a CPA turn into a career as an expert in customer service? Tommy Skinner, VP of SHIFT Freight joined us in the studio and shared his path to his firm. SHIFT Freight prides itself in providing for its clients excellent customer service and a superior customer experience. 

Partner at Anton and Chia, LLP, Nicolas Pulecio joined us in the studio to talk about how his firm is helping middle market companies through financial auditing and internal controls. Nicolas shares with us how his entrepreneurial path led him to Anton and Chia and how his firm has also expanded internationally. 

Ever wondered how emotional intelligence can play a role in your effectiveness as a business leader? Jennifer Shirkani, founder of Penumbra and author of EGO vs EQ (Emotional Intelligence) joined our program to talk about her latest book and explain to us the dynamics between ego and emotional intelligence. Partner at Anton and Chia, LLP, Nicolas Pulecio joined us in the studio to talk about how his firm is helping middle market companies through financial auditing and internal controls. Nicolas shares with us how his entrepreneurial path led him to Anton and Chia and how his firm has also expanded internationally. 

Woody Hogg, owner of ERA Woody Hogg & Associates joined our radio program to share with us how his family owned firm in Richmond, VA has created its business model for success in the real estate industry. Woody also shares how his firm survived the economic ups and downs during the nations economic recession. 

Ever wonder that your chances really are of winning a Publishers Clearing House sweepstakes? Author of The Naked Truth about Publishers Clearing House, Darrell Lester joined our program to talk about his book and share some of the inside secrets as well as the myths and truths about the nationally known company.

Our host Ric Franzi attended the annual Women Helping Women Mission Possible Fashion Show and was able to talk to a few attendees about event. Women helping Women Men to Work is a non profit organization who's mission is to provide "employment support services to empower disadvantaged men, women and teens to achieve economic self sufficiency through employment success." 

President of New Prospects Contact Center  Kenneth Wills joined or show to talk about some of the services his firm offers and share with us how the latest technology in communication has contributed to the success of his firm. The mission of the company is to be recognized as the nations contact center of choice for customers. 

Did you know that almost 90% of business transformations fail? Interested in successfully transforming your business? Pete Winiarski, Founder and CEO of Win Enterprises LLC, joined our program today to talk about how his firm is helping middle market companies transform their business and helping them to achieve their business and personal goals as well. President of New Prospects Contact Center, Kenneth Wills joined or show to talk about some of the services his firm offers and share with us how the latest technology in communication has contributed to the success of his firm. The mission of the company is to be recognized as the nations contact center of choice for customers. 

Critical Mass Radio Show presents Final Fridays LIVE at Brandman University. Our expert panelists included Mick Ukleja, founder and president of Leadership TraQ, Herb Callahan, Corporate Director of Golden State Foods, Ryan Hines, Public Relations Coordinator at Chapman University and Dr. Kathleen Bates, Professor at Brandman University. Our guest panelists enthusiastically discussed the issue of keys to successfully managing Millennials in the workforce and the growing trend in how different generations have shaped and influenced work place. 

A professor in the Department of Economics at California State University Fullerton, Dr. Mira Farka joined us in the studio to give us an update on the current economic forecast. Dr. Farka briefly touched on many top trending topics for discussion such as the impact of growing technology and the state of the current labor market. Our host Ric Franzi attended the annual Women Helping Women Mission Possible Fashion Show and was able to talk to a few attendees about event. Women helping Women Men to Work is a non profit organization who's mission is to provide "employment support services to empower disadvantaged men, women and teens to achieve economic self sufficiency through employment success." 

Robin Sinclair, the executive director at the Casa Youth Shelter joined our program to talk about her path through many different non-profit organizations and how she became involved with Casa Youth Shelter. Casa Youth Shelter was founded by Myldred E. Jones in 1978 and its mission is to provide temporary shelter for runaways and youth in crisis. 

Russel Hornbeek, Founder and CEO of Music Saves Lives, joined us in the studio to talk about his passion for starting this organization that raises awareness of blood disease and the importance of blood donation among todays youth. Russel tells us a little more about the organizations partnerships with summer music festivals and how young people are inspired and motivated to participate in the blood donation cause. Robin Sinclair, the executive director at the Casa Youth Shelter joined our program to talk about her path through many different non-profit organizations and how she became involved with Casa Youth Shelter. Casa Youth Shelter was founded by Myldred E. Jones in 1978 and its mission is to provide temporary shelter for runaways and youth in crisis. 

Ever wondered how much ethics plays a part in business? Mark Pastin, Ethics Consultant and Author of Making an Ethical Difference: Tools for Better Action, joined our program to talk about how taking a look at your ethical strategy and incorporating ethical changes can effect the success of your middle market company.

Managing Partner at VACO Richmond in Richmond, VA, Renee Fisher joined our show to discuss how quality customer service and highly valued business ethics has earned VACO a successful name among its clients of middle market companies in the Virginia area. VACO Richmond is a family of about 28 like minded LLC's across the nation including Southern California locations in Los Angeles, Orange County and San Diego. 

Co-author of Gordon Gekko, CEO: Lessons from Wall Street for a Winning Attitude, Dave Bowman joined our program to talk about how the book can help CEO's and leaders of middle market companies grow their business. Authors Doug Hess and Dave Bowman write about tips and strategies on how to utilize business information and put them into productive action in order to create a successful business. 

Newly appointed CEO of Community Bank, David Misch joined us in the studio to discuss some of the trends in commercial bank lending and shared with us how his experiences and expertise lead him to become a part of Community Bank. Community Bank is an independent and family owned bank with 17 branches across Southern California serving the needs of small and middle market companies.  

Foundation Director of Golden West College Foundation, Bruce Berman returned to the show to talk about the foundations latest event the 17th annual gala. Our host Ric Franzi attended the event and shared some the nights great highlights and interviews with some of the attendees of the extravagant event. 

Founder and CEO of The Mind Aware, Dana Wilde joined our program to discuss how the power of positive thinking and action can truly effect your personal life and business life. Dana talks about how she is helping CEO's and business leaders of middle market companies retrain their brain to achieve business growth and success. 

Ever wonder how the world of online gaming could create a significant impact on social development as well as business development? Genese Davis, Author of The Holders Dominion, joined us in the studio to discuss how her path lead her to becoming a thought leader in the gaming culture and its social development. Genese is also a host, media personality and dips in a cluster of other roles as a business women. Founder and CEO of The Mind Aware, Dana Wilde joined our program to discuss how the power of positive thinking and action can truly effect your personal life and business life. Dana talks about how she is helping CEO's and business leaders of middle market companies retrain their brain to achieve business growth and success. 

Owner and CEO of The Wine Artist, MJ Hong joined us in the studios to share her story behind her entrepreneurial endeavor. With more than 10 years in the corporate world, MJ decided it was finally time to pursue her passion and took over The Wine Artist, a private events venue. She talks about some of the challenges and obstacles she faced while undertaking this new adventure and how she continues to grow her business. 

Greg Papay, Managing Partner at Lake/Flato Architects joined the show to discuss how the success of his firm is driven by focusing on basic business principles. Greg's company primarily focuses on being a design first architectural firm. 

Founding Principal and Managing Director at Oyster Consulting, LLC., Patrick Dennis joined our program to talk about how his Richmond, VA firm is growing and continues to help middle market companies with their business solutions. Patrick accounts for his firms rapid and successful growth due to the experience and real world knowledge of his team in assisting clients and business leaders of these middle market companies. Greg Papay, Managing Partner at Lake/Flato Architects joined the show to discuss how the success of his firm is driven by focusing on basic business principles. Greg's company primarily focuses on being a design first architectural firm. 

Cheif Technology Officer Mark Niederauer of EO2 Concepts joined the program to discuss some of the challenges and obstacles facing their medical technology company as well as sharing some best practices of the special organization called MIOSA, which is made up of medical start ups. 

Founder and CEO of Cargill Consulting Group, Gil Cargill joined us in the studio to talk about the top nine secrets in which middle market companies can improve their sales and grow their business. Gil also stresses a good foundation for a good sales strategy starts from the executive seat and talks about his sales executive coaching programs.

Ever wanted to know how powerful the pull of customers are in business? Chuck Wall, founder and CEO of MarketPower Group joined our program to discuss some of the most important customer powers that drive businesses. Chuck talks to us about how middle market companies can better understand the needs of customers and in turn utilize them to profit and grow their business. 

Founder and CEO of his own firm Girolami Legal Group, Anthony Girolami joined us in the studio to discuss how middle market companies can use exporting to grow their business sales. Anthony talks about his unusual business path that has now lead him to be able to market and assist companies all over the nation, Mexico and Latin America. Ever wanted to know how powerful the pull of customers are in business? Chuck Wall, founder and CEO of MarketPower Group joined our program to discuss some of the most important customer powers that drive businesses. Chuck talks to us about how middle market companies can better understand the needs of customers and in turn utilize them to profit and grow their business. 

Critical Mass Radio Show presents Final Fridays LIVE at Brandman University. Our expert panelists included Adam Chapnick, principal evangelist for IndieGoGo; Torrey Tayenaka, CEO and co-founder of Sparkhouse; and Cathy Margolin, Associate Dean of Brandman University. Our guest panelists enthusiastically discussed the issue of how middle market companies can use crowdfunding as a strategic funding option and how utilizing this resource has become a growing trend among many businesses.

Linda Landers, Founder and CEO of Girl Power Marketing
joined us in the studio to discuss the role and power of women in
business purchasing decisions. Linda says that in reality, women make
up the majority of consumer purchases and can be an influential target
audience for middle market companies.

Founder and CEO of FiveToolCFO, Inc., Lara DeVito joined our program to talk about how her firm is helping middle market companies improve their business strategy by hiring and working with a senior financial executive. Lara is a strong believer in research driven sourcing and contributes that to success with her clients. Linda Landers, Founder and CEO of Girl Power Marketing joined us in the studio to discuss the role and power of women in business purchasing decisions. Linda says that in reality, women make up the majority of consumer purchases and can be an influential target audience for middle market companies.

Steve Gross, managing director at Edison Capital Partners joined our program to discuss how his firm is helping middle market companies increase business profitability. Steve shares with our audiences how his firm helps identify disruptive factors that can hinder a company's profitability and success.

Dean of the School of Business and Professional Studies at Brandman University, Dr. Glenn Worthington joins our program to talk about what brought him to Brandman University. Dr. Worthington also discusses the growth of the university since its beginnings and dabbles into Brandman's newest endeavor to create a Competency Based Education program for their students.

President of Pest Shield Pest Control  Dominick Alongi, joined our show from Texas to talk about his firm has become innovators in the pest control industry through the company's principle of practicing excellent customer service. Dominick shares with us some of the ups and downs of the pest control industry and how he continues to run a successful business. 

Jason Fair, Chief Executive Officer at Genesis Consulting, having just stepped off a plane from Romania at a NATO conference to join our program, discussed how his background in SAP technologies is helping his clients of middle market companies. Jason talks about how many CEO's and business leaders of middle market companies are reluctant to use SAP technologies for fear of the unknown, but in the end, says it will become a great asset to creating effective business strategies and solutions. President of Pest Shield Pest Control  Dominick Alongi, joined our show from Texas to talk about his firm has become innovators in the pest control industry through the company's principle of practicing excellent customer service. Dominick shares with us some of the ups and downs of the pest control industry and how he continues to run a successful business. 

Entering and winning her first pageant as Ms. Senior Orange County 2013, Fabie Combs joins our program to talk about the Ms. Senior California of America
organization. Founded in 1972, the organization aims to honor and
promote women who have reached the "age of elegance". Fabie also shares
with us some of the work she has done and the events she has been able
to participate in as Ms. Senior Orange County 2013.

After accidentally becoming the founder and CEO of Working Wardrobes 24 years ago, Jerri Rosen has worked to continuously grow the organization. Jerri joined us in the studio to talk about some of the programs and services offered by Working Wardrobes serving men, women, young adults and veterans entering the workforce. Jerri also talks about the organizations up coming event called VetNet Nite. Entering and winning her first pageant as Ms. Senior Orange County 2013, Fabie Combs joins our program to talk about the Ms. Senior California of America organization. Founded in 1972, the organization aims to honor and promote women who have reached the "age of elegance". Fabie also shares with us some of the work she has done and the events she has been able to participate in as Ms. Senior Orange County 2013.

Senior Vice President at BB&T Insurance Service of California, Glen Carlson
joined us in the studio to talk about some of the biggest risk
management issues facing business leaders and CEO's of middle market
companies. Glen shared with us some examples of how risk management can
greatly effect a company and what types of business solutions and
actions a firm should take.

Steve Gross, managing director at Edison Capital Partners joined our program to discuss how his firm is helping middle market companies increase business profitability. Steve shares with our audiences how his firm helps identify disruptive factors that can hinder a company's profitability and success. Senior Vice President at BB&T Insurance Service of California, Glen Carlson joined us in the studio to talk about some of the biggest risk management issues facing business leaders and CEO's of middle market companies. Glen shared with us some examples of how risk management can greatly effect a company and what types of business solutions and actions a firm should take.

Founder and CEO of The Payments Company in Richmond, VA, Steve Winston
joined our program to discuss how his firm is helping clients from
middle market companies switch to a digital and automated vendor payment
method. The Payments Company helps its clients customize and manager an
efficient e-payment program

Darrell Pearson, Principal at PBK Incorporated, an architecture
engineering and planning firm, joined our program to discuss how their
passion for client driven services have helped middle market companies
reach their goals. Founder and CEO of The Payments Company
in Richmond, VA, Steve Winston joined our program to discuss how his
firm is helping clients from middle market companies switch to a digital
and automated vendor payment method. The Payments Company helps its
clients customize and manager an efficient e-payment program.

Founder and CEO of Intelligent Conversations, Mike Carroll joined our program today to share with our audiences some of the biggest challenges facing CEO's of middle market companies when it comes to their sales strategies. Mike also talks about his blog series that is targeted to business leaders on how to asses their current sales plans and some effective sales solutions.

Joan Gladstone, Founder and CEO of Gladstone International joined us in
the studio to talk about how her firm is helping middle market companies
deal with business crisis. Joan talks about her first major
case in which she took on the crisis management of the Orange County
bankruptcy back in 1994.

Want to know what are the workplaces biggest time wasters? James
Alampi founder and Managing Director of Alampi and Associates, LLP
joined our program today to talk about what employers and employees can
do to avoid big time wasting barriers and focus on executing and
achieving business results. Joan Gladstone, Founder and
CEO of Gladstone International joined us in the studio to talk about how
her firm is helping middle market companies deal with business crisis.
Joan talks about her first major case in which she took on the
crisis management of the Orange County bankruptcy back in 1994.

Jim Canfield, CEO of Renaissance Executive Forums, joined us in the studio today to talk about how the international organization of CEO Peer Groups is helping business leaders of middle market firms. Jim has been involved in this CEO Peer Group for over 20 years and attributes his own success in business to the power of collaborating with other CEO's through Renaissance Executive Forums. 

Ron Ashkenas, Senior Partner at Schaffer Consulting joined the show to discuss how his firm is helping
CEO's and businesses leaders of middle market companies achieve rapid
results.

Founder and CEO of the Chicago based marketing and communications
firm Arment Dietrich, Gini Dietrich joined the program to talk about how
middle market companies can use technology and digital communications
to drive sales in a businesses. Gini also talks about the motivation
behind her blog Spin Sucks.Ron Ashkenas, Senior Partner at Schaffer Consulting joined the show to discuss how his firm is helping
CEO's and businesses leaders of middle market companies achieve rapid
results.

Founder
and Managing Partner at The Fidelis Group, Bruce Conklin joined the
program to discuss how his firm is helping middle market companies
compete in a changing and growing marketplace. With Bruce's background
in business turnaround, Bruce leads his company to focus on assisting
his clients in risk management, operations solutions and marketing
strategies.

Did you know that approximately 90% of all texts are opened within 3
minutes of being received? Mark Nielsen, founder and executive chairman
of TextPower, Inc. joined us in the studio to talk about how his firm
is using the power of text messaging as a means for faster and a more
cost effective communication application for businesses. Founder
and Managing Partner at The Fidelis Group, Bruce Conklin joined the
program to discuss how his firm is helping middle market companies
compete in a changing and growing marketplace. With Bruce's background
in business turnaround, Bruce leads his company to focus on assisting
his clients in risk management, operations solutions and marketing
strategies.

Leo Munoz, a Director of Risk Advisory Services at Padgett Stratemann joins the program from San Antonio, Texas to talk about how his firm helps middle market companies from becoming victims of fraud. Leo specializes in risk advisory services for his clients and insists that all companies, big or small, non-profit or for profit are all at risk for fraud.

VP of
Western Region at Sonic Mobile Hank Mondaca joined our program to talk
about the usage of text and mobile marketing. Hank discusses some of the
factors on how mobile marketing can be effective to middle market
companies trying to reach out to their target audiences.

Linda LoRe, Co-founder and CEO of Injoy Global joined us in the
studio today to discuss why the majority of employees are unsatisfied in
their work environment and what CEO's and executives of middle market
companies can do to change this alarming attitude. VP of
Western Region at Sonic Mobile Hank Mondaca joined our program to talk
about the usage of text and mobile marketing. Hank discusses some of the
factors on how mobile marketing can be effective to middle market
companies trying to reach out to their target audiences.

Author and speaker, Mark Murphy of the Leadership IQ joined our program to break down the science of leadership. Mark shared with us his step by step program for business leaders and entrepreneurs on how to recognize and learn effective leadership skills in order to maintain a successful and motivated workforce. 

Eileen McDargh, the founder and CEO of the Resiliency Group joined us in the studio to talk about the power of communication and how middle market firms can use the power of resiliency to achieve success in their business. Eileen defines resiliency as growing through challenge or opportunity to achieve success and attributes the growing productivity and motivation to this attitude. Author and speaker, Mark Murphy of the Leadership IQ joined our program to break down the science of leadership. Mark shared with us his step by step program for business leaders and entrepreneurs on how to recognize and learn effective leadership skills in order to maintain a successful and motivated workforce. 

Craig Forbes, founder of Alpha Omega Wealth Management in Virginia joined our show to talk about how his firm helps manage investments and financial issues for individuals and middle market companies. Craig contributes the success of the firm through its commitment and involvement with the community of central Virginia.

Business adviser and innovation consultant, Thomas J. Buckholtz of T.J. Buckholtz & Associates, joined our program to discuss how he has used business innovation to help his clients and talks about how middle market companies can benefit from his method of the Direct Outcomes checklists.Craig Forbes, founder of Alpha Omega Wealth Management in Virginia joined our show to talk about how his firm helps manage investments and financial issues for individuals and middle market companies. Craig contributes the success of the firm through its commitment and involvement with the community of central Virginia.

Candace Chromy, Executive Director of the Heritage Museum of Orange County and James Eckel,
the Director of Development of the Heritage Museum of Orange County
joined us in the studio to share more about the museums newest project
renovation of The Maag Farmhouse.

Director of the Golden West College Foundation Bruce Berman and foundation board member Kevin Macaulay
joined the program to share more about the goals and mission of the
Golden West College Foundation. Bruce and Kevin also discuss the
foundations main fundraising event, the 17th annual Golden West College
Gala on April 5, 2014.

Candace Chromy, Executive Director of the Heritage Museum of Orange County and James Eckel, the Director of Development of the Heritage Museum of Orange County joined us in the studio to share more about the museums newest project renovation of The Maag Farmhouse. Director of the Golden West College Foundation Bruce Berman and foundation board member Kevin Macaulay joined the program to share more about the goals and mission of the Golden West College Foundation. Bruce and Kevin also discuss the foundations main fundraising event, the 17th annual Golden West College Gala on April 5, 2014.

Managing Partner at Affinity Alliance, Inc., Chuck Hester
joined our program to talk about how to utilize the power and resources
of social media outlets such as LinkedIn to reach your target audiences
and build both a personal and professional brand. Chuck also talks
about his weekly podcasts Linked Conversations.

Larry Sidoti, VP of Development at Yogurtland joined us in the studio to talk about how Yogurtland revolutionary concept of self service set Yogurtland apart from the rest of the soft serve yogurt brands. Larry discuss the three factors that are key points in the success of a brand: a high quality product, a good value proposition and an interactive experience. Managing Partner at Affinity Alliance, Inc., Chuck Hester joined our program to talk about how to utilize the power and resources of social media outlets such as LinkedIn to reach your target audiences and build both a personal and professional brand. Chuck also talks about his weekly podcasts Linked Conversations.

Big Data/Cloud Technical Architect Consultant Lynn Langit,
joined our program to talk about the latest trend in data technology
and how middle market companies and business leaders can benefit from
using this new technology to help grow and expand their firm.

Dr. Chip Espinoza, Author and Director of Organizational Psychology Program at Concordia University Irvine as well as Senior Consultant with Red Tree Leadership joined us in the studio today to discuss his book Managing The Millennials and the issues surrounding millennials entering the current workforce. Big Data/Cloud Technical Architect Consultant Lynn Langit, joined our program to talk about the latest trend in data technology and how middle market companies and business leaders can benefit from using this new technology to help grow and expand their firm.

Norm Bour, founder of Vape Mentors
joined our program to talk about how his business background and
experience lead him to create Vape Mentors in which he mentors and
guides newly formed business owners and entrepreneurs, mostly coming
from the millennial generation, on how to run a successful business.

Jeff Weiss, the CEO of My Open Road joined us in the studio today to talk about how businesses can participate in the green conservation movement through the promotion of social and environmental responsibility. The My Open Road app allows consumers to monitor way in which they can use the most energy efficient means of transportation. Norm Bour, founder of Vape Mentors joined our program to talk about how his business background and experience lead him to create Vape Mentors in which he mentors and guides newly formed business owners and entrepreneurs, mostly coming from the millennial generation, on how to run a successful business.

Glenn Perkins, owner of Renaissance Executive Forums Silicon Valley, joined us in the studio today to talk about how Executive Forums Silicon Valley is helping middle market businesses to achieve success through his guiding principle of utilizing the power of a team.

Larry Sternberg, President of Talent Plus returns to the program to talk about what business leaders and business executives do that put off and disengage their employees. Larry discusses out some of the what not to do points in order to keep a high level of employee engagement and a motivated corporate culture.

Basel Almashat, owner of Super Green Solutions
in Orange County, CA joined us in the studio talk about his passion for
green energy solutions and how both companies and individuals can start
to utilize these solutions little by little to create a greener and
cleaner future.

Thomas Gay, Executive Chief Officer of Refer.com joined our program to talk about the power of trust based selling and how the referral technology program can be beneficial to business leaders and CEO's. Refer.com was a result of a business merger between 22Touch and TrustedTeam LLC. Basel Almashat, owner of Super Green Solutions in Orange County, CA joined us in the studio talk about his passion for green energy solutions and how both companies and individuals can start to utilize these solutions little by little to create a greener and cleaner future.

John Twist, Vice President of Franchise at Batteries Plus Bulbs,
joined our program today to talk about the driving force behind the
expansion of the battery and bulbs industry. Batteries Plus Bulbs
currently has over 600 franchises across the country.

Jeff Black, Partner at McDermott and Bull Executive Search Firm, returned to our studio to discuss his "Fit" model to success in finding the right executive for a client firm as well as discussing the state of the executive labor market in Southern California. John Twist, Vice President of Franchise at Batteries Plus Bulbs, joined our program today to talk about the driving force behind the expansion of the battery and bulbs industry. Batteries Plus Bulbs currently has over 600 franchises across the country.

Steve Smith the president and founder of Growth Source Coaching,
joined our program today talk about the types business consulting
strategies his firm offers starting with a Business Growth Assessment.
Steve also has a blog series targeting business owners from all over in
which he has recently expanded by adding guest bloggers collaborating in
similar business idea formats.

Torrey Tayenaka, Co-founder of Sparkhouse production company, joined us in the studio today to discuss the power of video marketing and how it not just markets a brand, but tells a story. Torrey started his first production company at age 15 and has plans to continuing expanding his brand and vision. Steve Smith the president and founder of Growth Source Coaching, joined our program today talk about the types business consulting strategies his firm offers starting with a Business Growth Assessment. Steve also has a blog series targeting business owners from all over in which he has recently expanded by adding guest bloggers collaborating in similar business idea formats.

Rae Shirer, District Governor for Rotary District 5320 joined us in the studio to talk about the Rotary International organization. Rae shared with us the different avenues of service that Rotary participates in as well as some up coming Rotary projects within District 5320. Letty Gali, Director and Co-founder of LOT318 joined our program to talk about how her organization focuses on empowering others to make a difference in their own community. Letty shared her passion for helping others and her goals and vision for the future of the organization.

Angelo Ponzi, founder of Strategic Market Intelligence joined us in the studio as our 800th guest of the Critical Mass Radio Show. Angelo shared with our audiences how to use social media platforms and engage target audiences to market a brand.

Joseph Payne, founder and CEO of Arcturus Therapeutics joined us in the studio today to share with us how we went from being a chemist to an entrepreneur and how his firm uses new RNA technologies to create treatment for diseases. Kenneth Hulbert, executive vice president at DAUM Commerical Real Estate Services joined the program to talk about what makes a top sales performer. Founded in 1904, DAUM Commercial Real Estate is the oldest Real Estate company in California.

Colin Day, founder and CEO of iCIMS joined the program to discuss how he is using SaaS (service as a software) to create talent based solutions and improve the quality of talent acquisition. David Fealkoff, the founder of Adaptive Evolution Partners joined us in the studio to talk about his consulting firm and how using a new evolution of technologies contribute to the progression and success of businesses.

Teri Sawyer of T&Co and Gail Miller joined us in the studios to talk about the power of using public relations to market a business or company. Justin Sachs of Justin Sachs Companies joined our program to how he got his start, becoming a serial entrepreneur and some of his projecting including his publishing endeavors with Motivational Press.