Episode 1008 - Critical Mass Radio Show June 20, 2017 Ken Gronbach

Research shows the only real way to forecast the future is to count people. Demographics expert and author Ken Gronbach says as waves of generations are born and age, we can determine our fortunes and futures. And in his recent book, Upside: Profiting from the Profound Demographic Shifts Ahead, Ken goes over the seven trends that will shape the coming decade.