Critical Mass September 16, 2010

David Figueroa, VP Operations of Family Tree Produce talks with host Doug Gfeller the restaurant industry trends, such as interest in organic foods, are reshaping his firm's business.  Their 33 years in business have made them the largest produce distributor in Orange County.  David will also discusses the impact a move to a sustainable delivery fleet and their recent technology investment have had on their business and its operation.