Critical Mass Non-Profit Radio Show April 30, 2014 Russel Hornbeek and Robin Sinclair

Russel Hornbeek, Founder and CEO of Music Saves Lives, joined us in the studio to talk about his passion for starting this organization that raises awareness of blood disease and the importance of blood donation among todays youth. Russel tells us a little more about the organizations partnerships with summer music festivals and how young people are inspired and motivated to participate in the blood donation cause.