Critical Mass February 25, 2010

Loren Shook, President of Silverado Senior Living talks with host Ric Franzi about how and his two co-founders have created an assisted living community that goes beyond caring for needs, and brings quality of life back to those affected by memory impairing diseases.

Paul Marx, Owner of Between the Sheets, Inc. discusses with host Ric Franzi how his firm has been able to create differentiation in his industry by developing strategic relationships with their suppliers and clients.