Based in Mission Viejo, Amour Propre®️ is a beauty brand that strives to make the world a better place, one person and one natural product at a time. Translating to “Self-Love” in French, Amour Propre®️ is centered in self-love, enhanced by science, inspired by nature and fueled by positive energy.

Amour Propre®️ is in business to encourage our customers to practice self-love by experiencing the joy of utilizing natural, organic, and aromatherapeutic wellness and beauty products. Established in March of 2020, Amour Propre®️ saw $20k in profit in its first month in business alone.

With over 150 products and variations made for women and men alike, the brand offers a luxury experience at an affordable price.

In this edition of Critical Mass Business Talk Show, Founder & CEO Tahera Christy joins host Ric Franzi to share her success with Amour Propre®️, and what she has learned throughout her business journey.