Critical Mass Business Talk Show: Ric Franzi Interviews Peggy Knauft, Founder of Primary Pacific Properties (Episode 1376)

Peggy Knauft is the Founder of Primary Pacific Properties. Peggy's incomparable customer service provides the optimal real estate experience for buyers and sellers and has helped her rank in the top 1% of all agents in Orange County, California.

Peggy’s clients value her genuine care and ability to deliver outstanding results, underscored by her honesty, helpfulness, and desire not to take herself — or life — too seriously. She distinguishes herself from other agents by using her marketing background and staging talents to effectively and persuasively market homes that attract the right buyer and secure the best offer. Along with Peggy’s corresponding Certified Luxury Home Marketing Specialist designation, she is also a Seniors Real Estate Specialist® and a Certified Probate Real Estate Specialist.

Peggy graduated from Santa Clara University with a B.S. in political science. Before her real estate career, she was a vice president of global marketing, honing her marketing expertise and accumulating more than 20 years of experience in negotiating multimillion-dollar contracts. But Peggy’s passion for properties encouraged her to hang up her corporate hat for one that felt custom-made. Her first lesson was realizing there’s no textbook on how to succeed in this business, but she quickly figured it out by flexing her creative muscles. In just a few short years, Peggy turned 99% of her clients into referrals, gaining such a broad base that she serves just about every type of buyer and seller. Peggy’s involvement in her own family’s real estate business holdings for more than 25 years has further enhanced her ability to navigate market conditions and negotiate effectively on behalf of her clients.

Peggy grew up in Pasadena and has been an Orange County resident since the 1990s. She currently lives in Laguna Niguel with her husband and two daughters. Her passion for real estate aside, Peggy enjoys spending time with her family and volunteering at her daughters’ schools and for the community. She also loves traveling and sampling new restaurants.

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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.

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