Wednesday Dec 21, 2022
Critical Mass Business Talk Show: Ric Franzi Interviews Mark Beran, Fractional Chief Commercial Officer (Episode 1409)
Mark Beran is innately curious. He is one that has never stopped asking the question why? Consequently, Mark has driven teams to come up with innovative solutions that have resulted in significant intellectual property in the healthcare and medical device market.
Mark is an Orange County native and started his career at a startup called Respiratory Support Products that was successfully sold to Smiths Medical (now ICU Medical). At Smiths, Mark was Global VP of Sales & Marketing for Level 1 a company that marketed unique products for patient temperature management in the critical care setting and operating room. From Smiths, Mark took a full P&L role as VP & General Manager of Cincinnati Sub-Zero. He successfully led a team that pivoted the business to the emerging market of therapeutic hypothermia for patients post cardiac arrest and traumatic brain injury. This move took the company to immediate profitability with a significant IP roadmap to drive profitable growth.
Mark was SVP of Sales & Marketing for Posey company where he developed a strategy that led to doubling revenue for Posey and a future exit to a private equity sponsor. From Posey, Mark was VP & General Manager of Gaymar industries and head up the Pressure Management business (high end therapeutic surfaces and devices to reduce pressure injury risk). This private equity owned business was successfully sold to Stryker.
From Gaymar, Mark took a role as Chief Commercial Officer for TIDI products where He led a team that executed on both an organic and inorganic growth strategy that led to two successful transactions with successful outcomes for the private equity sponsors and management team.
From TIDI, Mark moved to Chief Marketing Officer for Encompass Group a manufacturer of healthcare textiles for the acute care and senior living markets. He led a team to develop novel technology in the patient warming (OR) and specialty support surface space. Both products had significant intellectual property and competitive advantage over the market leaders.
Mark is now fractional Chief Commercial Officer for a PPE nurse’s shoe start-up called Gales (www.weargales.com) and is advising a start-up in the vascular access space called MightyWell (www.mightywell.com). Mark is advising MightyWell on the sale of their business.
Mark was born and raised in Southern California and grew up in Orange County. He went to Servite High School in Anaheim and graduated from Chapman University with a degree in Marketing. Mark gained his MBA from Babson College in Massachusetts. He lives in Santa Ana with his son Joseph and father Tony (a serial entrepreneur).
Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
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