Deb Shrider is an award-winning writer who has written for a wide range of clients for more than twenty-four years. In 1998, she founded ‘Put It In Writing', providing writing and marketing services for various businesses and industries but with the specialized niche of real estate.
Deb's client roster reads like a Who’s Who in real estate, including former Presidents of the California Association of Realtors®(C.A.R.) and the National Association of Realtors®(NAR) and top producing real estate agents nationally and globally. She is a sought-after writer commended for her ability to communicate the ordinary extraordinarily.
Deb’s work has been extensively published in print and digital publications. She has written thousands of bios and social media profiles. Deb has worked for five trade associations - both non-profit and not-for- profit, handling a wide range of writing and marketing projects. She also created and facilitated a leadership academy to train real estate professionals for leadership positions. She currently serves as an advisor to the Vietnamese National Association of Real Estate Professionals (VNARP). In 2020, she launched The Write Stuff Lab for Real Estate Pros, a webinar series helping agents tackle branding and writing projects such as bios, testimonials, property descriptions, and more.
On a personal note, Deb is originally from London, England, and became a U.S. Citizen in 1998; she still retains her British accent.
Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...