Critical Mass Business Talk Show: Ric Franzi Interviews Craig Cooke, Entrepreneur & Author of Business Kung Fu (Episode 1466)

Craig Cooke is the author of the newly released book Business Kung Fu. A successful entrepreneur, Craig had the foresight to start a “digital first” company utilizing the Internet long before “digital first,” “digital transformation,” and other buzzwords of today were created. With extremely limited resources of $1,300 and an Apple computer, he started RhythmNet.com with a couple friends from college.

Over the years of struggle, adaptation, and repositioning the brand, “Rhythm“ was sold to a world-class digital creative agency in 2019. Craig stayed with the company for just over 3 years, completing a 26-year marathon of running the company as CEO. During his tenure at Rhythm®, Craig worked with middle market to large enterprise companies, such as American Honda Motors, Beats by Dr. Dre, ZO Skin Health, Irvine Company, The Travel Corporation, Segway, U.S. Bank, FivePoint, Online Trading Academy,Allergan, Abbott Labs, Takeda Pharmaceuticals, and many other B2C and B2B brands.

During the course of leading Rhythm® to success, numerous organizational achievements were attained, including been named to the Inc. 5000 list of fastest-growing companies, five years in a row, and listed among the top 15 Advertising and Marketing Agencies in Orange County by the Orange County Business Journal.

In addition to the organization achievements above, Craig has been honored with several personal awards and recognitions, including being named one of the 5=40 under 40 of Orange County Professionals by OC Metro Business Magazine in 2009.

Today, Craig shares his business wisdom, experience, and expertise in three key areas: executive leadership, brand development, and marketing communications. He continues his training in martial arts, continuously learning and evolving his skills. Also, he has studied and served as a practitioner of Chinese Medical Qigong since 2015, bringing energy healing to hundreds of people.

Currently, Craig is pursuing a doctorate of Chinese Energy Medicine from the Temple of Change and Transformation. Craig incorporates his skills, knowledge, and expertise in energetic practices into the world of business to provide a truly unique perspective and method in working with professionals across a wide variety of industries.

Outside of his consulting and qigong practice, Craig enjoys spending time with his wife, two kids, and two dogs in Southern California.

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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.

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