Critical Mass August 17. 2010

Wendy Coticcha, Owner of Certa Pro Painter franchise shares her tale of how a married executive couple made the transition to purchasing and operating a painting contracting firm serving the Saddleback Valley. Lisa Trachtman, President of Strategy Media, Inc. discusses her efforts to redefine her business after many years of success to enable the firm to grow again from a healthy foundation following the sub-prime meltdown.